what is unbounce
CATEGORY
DID YOU KNOW WE HAVE A PODCAST?

Become a Better Marketer. Anytime, Anywhere.

Listen and learn on the go with Unbounce’s Call to Action marketing podcast. Tune in and get inspired in the car, while you cook, or at the gym.

Campaign Monitor – Just One CTA Please

This landing page is definitely in my top 5 list. It’s elegant, focused and really well targeted to the intended audience.

Type of Landing Page: Click Through
Source: CampaignMonitor.com
Built Using Unbounce: No

Screenshot of the designers landing page from campaign monitor

Landing Pages Elements

  • Product hero shot: The Macbook Pro image hits up the target demographic nicely (designers) and demonstrates the context of use (it’s an online application).
  • Features/benefits list: The way to trigger emotional connections with your visitors is to talk about how your product/service can solve their pain. The benefit list here clearly addresses this with language like “Your own product in 5 minutes” – quick to get started, “Design the way you like” – creative freedom. Note: features are good for certain situations such as the capabilities of an electronics product like a camera, but benefits are generally a smarter way to communicate when you don’t have much time as the user doesn’t have to infer why a certain feature is a good idea.
  • Testimonial: The testimonial used here isn’t just a “we love you” style quote. It ties directly into several of the key value propositions presented earlier on the page (it’s for designers and it makes me money).
  • Trust symbols: Client logos fall into the category of trust symbols. They are powerful business testimonials that increase the trust factor. It certainly helps to have a kick-ass client list as they do. Being able to show the Nike swoosh and the WWF panda is great validation of Campaign Monitor’s success and dependability.

Why I Like It

Thumbs Up Reason
On-brand design It’s important that the design of your landing page matches the branding and design standards of your website. This is more critical with a click through landing page, as the visitor will transition from one to the other right away – and you need to maintain the consistency. It’s a little less important with lead gen as the customer often stops at the point of form submission – although they are still likely to visit your site if they find your product/service interesting.
A single interactive element As I mentioned in a recent post about how too many messages can kill your conversion rate, CampaignMonitor do a great job on this page of reducing the number of interactive elements (the call to action – CTA) to just one very clear button.
No risk The CTA points out that you can get started for free. Allowing customers to “try before they buy” reduces barriers to entry.

Final Thoughts

Campaign monitor provide a hosted email service for designers and the landing page does a great job of reaching out to that target demographic. They do this by presenting a professional and seductive design aesthetic on their landing page which sets the tone and builds trust in the fact that they understand their customers.

When you come to design your own landing page – use this for inspiration. It’s that good.

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
» More blog posts by
  • Nice landing page -just one call for action – unambiguous – and great supporting benefits

    • It’s always a pleasure to hear from someone with eprxetsie.

  • Really good example of a well planned landing page – call to action high on the page with a large button to click – well thought out benefit-lead features. Great marketing simple design. Thanks for sharing

    Matt

  • Pingback: The experts in landing page creation share routines for creating landing pages that sell | Routine Habit()

  • Great knowledge and example. I am new to online marketing and I am trying to soak up as much knowledge as possible. Great job.

  • I friend hooked me up with your website. I’m loving what I’m learning here.

  • Thank you for simplifying the issue. Really like the way you communicate the subject

  • this site contains lots good info about landing pages, thank you