48 Tweetable Stats To Make You An Online Marketing SmartyPants

By , April 2nd, 2013 in Online Marketing | 35 comments
online marketing smartypants

So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats.

Learn some rad new marketing facts, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

Just don’t change the stats :)

My Top 3?

  1. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

    Source: Conversion XL


  2. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

    Source: Social Media B2B


  3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout


Content Marketing

content marketing tweets

  1. Content creation will increase by 15.1% in 2013 to total $118.4 billion

    Source: Ragan


  2. Interesting content is a top 3 reason why people follow brands on social media

    Source: Content+


  3. Blogs give websites 434% more indexed pages and 97% more indexed links

    Source: Content+


  4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

    Source: Social Media B2B


  5. Editorial Briefs are just as important as creative briefs

    Source: ClickZ


  6. Producing enough content is one of the biggest challenges for marketers

    Source: Content Marketing Institute


  7. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373)

    Source: EConsultancy

A/B Testing

ab testing tweets

  1. A/B Testing doesn’t mean you have two players; it means you have one variable

    Source: Search Engine Watch


  2. Only 1 out of 8 A/B tests have driven significant change

    Source: Conversion XL


  3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout


  4. A/B Testing is about letting the customer do the talking, without actually talking

    Source: Visual Website Optimizer


  5. For 2 years running, A/B testing is the most used method for improving conversion

    Source: Econsultancy


  6. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

    Source: Conversion XL

Ecommerce

ecommerce tweets

  1. The Top 10 ecommerce sites report an average conversion rate of 12%

    Source: Invesp


  2. Load times among America’s top retail sites increased 22%in one year alone

    Source: EConsultancy


  3. Mobile commerce will account for 24% of global eCommerce by 2017

    Source: Fact Browser


  4. 50% of ecommerce sites ask for the same information more than once adding needless friction to the checkout experience

    Source: Baymard

Social Media

social media tweets

  1. Google’s +1 button is used 5 million times a day

    Source: Huffington Post


  2. There are 2.7 billion “likes” per day on Facebook

    Source: Digital Trends


  3. The Ford Explorer Launch of Facebook generated more traffic than a super bowl ad

    Source: SMBPlans


  4. 1 million websites have integrated with Facebook

    Source: Huffington Post


  5. YouTube is the second largest search engine in the world

    Source:


  6. Pinterest pins which include prices receive 36% more likes than those which do not

    Source: Shopify


  7. 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction; only 34% have actually asked

    Source: e-strategy Trends


  8. Social sharing buttons raise the most interest, followed by social activity widgets and social sign-on

    Source: Eloqua


  9. 25.3% of B2B marketers use LinkedIn to reach high profile influencers

    Source: Marketo


  10. Facebook posts that include questions tend to get more comments, but fewer shares and likes

    Source: Hubspot


  11. Roughly 90% of B2B marketers use social media to distribute their content

    Source: Content Marketing Institute & Marketing Profs

Pay-Per-Click

pay per click tweets

  1. Paid search ads give you a 89% incremental lift in site visitors

    Source: Search Engine Land


  2. Google makes $100 million per day with search advertising

    Source: Wordstream

Conversion Rate Optimization

conversion rate optimization tweets

  1. Conversion tracking is now integrated directly into the Facebook interface

    Source: PPC Hero


  2. Implement a structured approach to improving conversion: It’s a process, not a one-off project

    Source: EConsultancy


  3. If content is king, then conversion is queen

    Source: John Munsell


  4. For every $92 dollars spend acquiring customers, only $1 is spend converting them

    Source: EConsultancy


  5. Don’t optimize for conversions, optimize for revenue

    Source: Quick Sprout


  6. Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow

    Source: Bryan Eisenberg

Email Marketing

email marketing tweets

  1. 64% of decision makers read their email via mobile device

    Source: Top Rank


  2. For B2B companies, email subject lines that contain: “Money,” “revenue,” and “profit” perform the highest

    Source: Adestra


  3. 64% of people say they open an email because of the subject line

    Source: Chadwick Martin Bailey,


  4. If marketers optimized their emails for image blocking, ROI would increase 9+%

    Source: Jay Baer


  5. 39% of marketers have no strategy for mobile email

    Source: EConsultancy


  6. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%)

    Source: Earnest Agency

Lead Gen

lead generation tweets

  1. 79% of marketing leads never convert into sales

    Source: Unbounce


  2. 85% of people would rather provide an email for an ebook vs. paying with a tweet

    Source: Unbounce


  3. 81% of marketers use email for lead gen, 75% use SEO and 72% use Social Media

    Source: MarketingSherpa


  4. LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)

    Source: HubSpot


  5. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor

    Source: Earnest Agency


  6. 47% of nurtured leads make 47% larger purchases than non-nurtured leads

    Source: Top Rank


  7. 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective)

    Source: MarketingSherpa


– Stefanie Grieser


About The Author

Photo of Stefanie Grieser

Stefanie is the Events Strategist at Unbounce where she strategizes, executes, and measures events to educate online marketers about landing pages & conversion. A digital marketer at heart, she previously managed Unbounce's online social community & blog. Find her on Twitter @smgrieser
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Comments

  1. Todd says:

    Great roundup, Stefanie! I’m definitely going to use some of these quotes in client info packets when we go in to talk about inbound marketing. Thanks!

  2. Bruno says:

    Fifty shades of blue, lol!

    Take that E. L. James, Google did it before!

  3. Thanks Todd! Glad these stats and quotes helped you out. They definitely make the inbound marketing case for any clients that are doubters :)

    Bruno – “Take that E. L. James, Google did it before!” << Yes! Amazing quote and exactly what I was thinking when I saw the stat.

  4. These are awesome! I will definitely be using some of these stats.

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  6. CT Nguyen says:

    What an amazing list! Appreciate the time you invest to gather these data. I’ll definitely use them in future tweets.

  7. Ryan Glass says:

    Stephanie, fantastic post. Grabbed my attention and kept me hooked through-out. I will definitely be digging deeper into some of these and sharing the post with the team.

  8. Samfrank says:

    Thanks for sharing as I know 47% of social media users contact customer service via social media site….

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  10. Some really interesting stats there Stefanie, thanks for sharing them.

    Personally I’d put the following at No. 1

    “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”

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