Want to write a blog post for Unbounce? Send us your idea and you could be the next conversion hero.

48 Tweetable Stats To Make You An Online Marketing SmartyPants

online marketing smartypants

So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats.

Learn some rad new marketing facts, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

Just don’t change the stats :)

My Top 3?

  1. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

    Source: Conversion XL

  2. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

    Source: Social Media B2B

  3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout

Content Marketing

content marketing tweets

  1. Content creation will increase by 15.1% in 2013 to total $118.4 billion

    Source: Ragan

  2. Interesting content is a top 3 reason why people follow brands on social media

    Source: Content+

  3. Blogs give websites 434% more indexed pages and 97% more indexed links

    Source: Content+

  4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

    Source: Social Media B2B

  5. Editorial Briefs are just as important as creative briefs

    Source: ClickZ

  6. Producing enough content is one of the biggest challenges for marketers

    Source: Content Marketing Institute

  7. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373)

    Source: EConsultancy

A/B Testing

ab testing tweets

  1. A/B Testing doesn’t mean you have two players; it means you have one variable

    Source: Search Engine Watch

  2. Only 1 out of 8 A/B tests have driven significant change

    Source: Conversion XL

  3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout

  4. A/B Testing is about letting the customer do the talking, without actually talking

    Source: Visual Website Optimizer

  5. For 2 years running, A/B testing is the most used method for improving conversion

    Source: Econsultancy

  6. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

    Source: Conversion XL


ecommerce tweets

  1. The Top 10 ecommerce sites report an average conversion rate of 12%

    Source: Invesp

  2. Load times among America’s top retail sites increased 22%in one year alone

    Source: EConsultancy

  3. Mobile commerce will account for 24% of global eCommerce by 2017

    Source: Fact Browser

  4. 50% of ecommerce sites ask for the same information more than once adding needless friction to the checkout experience

    Source: Baymard

Social Media

social media tweets

  1. Google’s +1 button is used 5 million times a day

    Source: Huffington Post

  2. There are 2.7 billion “likes” per day on Facebook

    Source: Digital Trends

  3. The Ford Explorer Launch of Facebook generated more traffic than a super bowl ad

    Source: SMBPlans

  4. 1 million websites have integrated with Facebook

    Source: Huffington Post

  5. YouTube is the second largest search engine in the world


  6. Pinterest pins which include prices receive 36% more likes than those which do not

    Source: Shopify

  7. 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction; only 34% have actually asked

    Source: e-strategy Trends

  8. Social sharing buttons raise the most interest, followed by social activity widgets and social sign-on

    Source: Eloqua

  9. 25.3% of B2B marketers use LinkedIn to reach high profile influencers

    Source: Marketo

  10. Facebook posts that include questions tend to get more comments, but fewer shares and likes

    Source: Hubspot

  11. Roughly 90% of B2B marketers use social media to distribute their content

    Source: Content Marketing Institute & Marketing Profs


pay per click tweets

  1. Paid search ads give you a 89% incremental lift in site visitors

    Source: Search Engine Land

  2. Google makes $100 million per day with search advertising

    Source: Wordstream

Conversion Rate Optimization

conversion rate optimization tweets

  1. Conversion tracking is now integrated directly into the Facebook interface

    Source: PPC Hero

  2. Implement a structured approach to improving conversion: It’s a process, not a one-off project

    Source: EConsultancy

  3. If content is king, then conversion is queen

    Source: John Munsell

  4. For every $92 dollars spend acquiring customers, only $1 is spend converting them

    Source: EConsultancy

  5. Don’t optimize for conversions, optimize for revenue

    Source: Quick Sprout

  6. Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow

    Source: Bryan Eisenberg

Email Marketing

email marketing tweets

  1. 64% of decision makers read their email via mobile device

    Source: Top Rank

  2. For B2B companies, email subject lines that contain: “Money,” “revenue,” and “profit” perform the highest

    Source: Adestra

  3. 64% of people say they open an email because of the subject line

    Source: Chadwick Martin Bailey,

  4. If marketers optimized their emails for image blocking, ROI would increase 9+%

    Source: Jay Baer

  5. 39% of marketers have no strategy for mobile email

    Source: EConsultancy

  6. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%)

    Source: Earnest Agency

Lead Gen

lead generation tweets

  1. 79% of marketing leads never convert into sales

    Source: Unbounce

  2. 85% of people would rather provide an email for an ebook vs. paying with a tweet

    Source: Unbounce

  3. 81% of marketers use email for lead gen, 75% use SEO and 72% use Social Media

    Source: MarketingSherpa

  4. LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)

    Source: HubSpot

  5. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor

    Source: Earnest Agency

  6. 47% of nurtured leads make 47% larger purchases than non-nurtured leads

    Source: Top Rank

  7. 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective)

    Source: MarketingSherpa

— Stefanie Grieser

About Stefanie Grieser
Stefanie is the Events Strategist at Unbounce where she strategizes, executes, and measures events to educate online marketers about landing pages & conversion. A digital marketer at heart, she previously managed Unbounce's online social community & blog. Find her on Twitter @smgrieser
» More blog posts by


  1. Todd

    Great roundup, Stefanie! I’m definitely going to use some of these quotes in client info packets when we go in to talk about inbound marketing. Thanks!

  2. Bruno

    Fifty shades of blue, lol!

    Take that E. L. James, Google did it before!

  3. Stefanie Grieser

    Thanks Todd! Glad these stats and quotes helped you out. They definitely make the inbound marketing case for any clients that are doubters :)

    Bruno – “Take that E. L. James, Google did it before!” << Yes! Amazing quote and exactly what I was thinking when I saw the stat.

  4. Brett Langlois

    These are awesome! I will definitely be using some of these stats.

  5. Freebie: The Collective Legal Guide For Designers (Contract Samples) + MORE

    […] 48 Tweetable Stats To Make You An Online Marketing SmartyPants […]

  6. CT Nguyen

    What an amazing list! Appreciate the time you invest to gather these data. I’ll definitely use them in future tweets.

  7. Ryan Glass

    Stephanie, fantastic post. Grabbed my attention and kept me hooked through-out. I will definitely be digging deeper into some of these and sharing the post with the team.

  8. Samfrank

    Thanks for sharing as I know 47% of social media users contact customer service via social media site….

  9. Friday Catch-Up: Most Important News and Posts about SEO and Online Marketing This Week - Promodo Blog

    […] Nothing builds online credibility like stats. Yet, sometimes marketers have a hard time figuring out which stats to share with their fans and followers. If you are looking to promote yourself as an expert on online marketing, there are at least four dozen stats you can share on Twitter. These stats are authentic and reliable and most of all, they are Tweetable. It is a great way for you to build credibility on a leading social networking website. Read more at Unbounce. […]

  10. Red Website Design

    Some really interesting stats there Stefanie, thanks for sharing them.

    Personally I’d put the following at No. 1

    “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”

  11. Ron

    I was doing research and found this information very helpful. Thank you

    • Stefanie Grieser

      Thanks for the compliments Ron. Research did take some time, but I am very happy to see that a lot of people find this tweet-size information helpful.

  12. Local Income Lab | 9 Hot Links for Local Marketers

    […] 48 tweetable stats that will make you look like an online marketing smartypants. […]

  13. gkrao

    Our services are,
    Vyshnavi Infotech is a best internet marketing services company in India, USA that specializes in Search Engine Optimization, Search Engine Marketing, Pay-Per Click Campaign, Social Media Marketing, Video Marketing, Reputation Management, E-mail Marketing, Mobile Marketing, Online Advertising,etc.Vyshnavi Infotech improves your company’s online visibility with our best SEO practices.

    For more details please visit:http://vysinc.com/seo.html

  14. The McGraw-Hill 36-Hour Course Online Marketing

    […] McGraw-Hill 36-Hour Course: Online Marketing" alt="The McGraw-Hill 36-Hour Course: Online Marketing” […]

  15. Michael

    Holy Resources! This is a great list. I’ve already read through several articles and have found them useful.

  16. 12 Tweetbare stats om slim te lijken - Webanalisten.nl

    […] uit te drukken? Ben je een fantastische optimalisatie specialist, maar is je imago niet optimaal? Unbounce deelt 48 Tweetbare stats om slim te lijken, en wij pikten er voor jullie 12 webanalyse en Conversie […]

  17. Rafael Moreno

    Great stats! Are you planning to keep this updated in some way? if so, please let us know… best regards and again, good job.

  18. Caitlin

    I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

  19. Aqiqah

    Thank you for every other magnificent post.
    Where else could anyone get that kind of information in such
    a perfect means of writing? I have a presentation next week,
    and I am at the look for such info.

  20. Kick Asses Pic

    Does your blog have a contact page? I’m having a tough time finding it but, I’d like to shoot you an e-mail.

    I’ve got some creative ideas for your blog you might be enthusiastic about hearing. Either way, great site and I look forward to seeing it grow over time.

  21. extreme bikini body

    Hello! I just discovered your webpage: 48 Tweetable Stats To
    Make You An Online Marketing SmartyPants | Unbounce when I was surfing around stumbleupon.
    com. It looks as though someone loved your blog so much
    they decided to bookmark it. I’ll certainly be returning here more often.

  22. hawaiian

    Very good article. I certainly love this website. Keep
    it up!

  23. food cuisine

    It’s nearly impossible to find educated people in this particular topic, however, you sound like you know what you’re talking about!

  24. cheat and another to your favourite facebook game or mmo by no surveys

    Appreciating the commitment you put into your site and in depth information you provide.

    It’s great to come across a blog every once in a while that isn’t
    the same unwanted rehashed material. Great read! I’ve saved your site and I’m including your RSS feeds to my Google account.

  25. computer tablet reviews

    Hello there, You’ve done a fantastic job. I will certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this website.

  26. Copywriting for SEO: 6 Simple Steps to Better Conversions

    […] copywriting is a delicate art. We have to ensure that our headlines are sufficiently magnetic, tweetable, and deliver while not […]

  27. Blogging best practices: 8 ideas for curated blog posts

    […] These are great posts – Some examples: 25 Jaw-Dropping Marketing Automation Stats and 48 Tweetable Stats To Make You An Online Marketing SmartyPants. Oh and the people you source data from […]

  28. Richard Gilbert

    Great post found it very helpful, Start my new SEO & marketing plan next week so will put this to practice. bookmarking this website is a must