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Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]

Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing.

Must be nice, eh?

Most businesses, though, have a much — how shall I say it — slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.

Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.

Well, we’ve got two words for you: Google Adwords.

Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.

Adwords infographic

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About Amy Wood
Amy Wood is a writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
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  • Sorry to say, but I was expecting a different content, maybe some helpful tips on how to optimize your AdWords campaign for a better ROI… To me this reads like a brochure for Google Adwords.

  • This might be just what I needed to convince a client to invest in a full adwords campaing. For now he just keeps throwing money at ads in google, but without any landing pages, or a good analytics process … He just directs ALL to his main page and “measures” by checking the visits only (he sells cars, so this is waaay dumb)
    And even if it looks like a brochure for google adwords its useful for some of us, maybe not for all so if you help at least 1 person, keep it up :)

  • I don’t know if I’m just dumb or what, but I get incredibly confused by infographics.

  • John Ashby

    Not sure that revenue of $2 for every $1 spent on Google Ads is a good deal for anyone other than Google. Surely that cannot be correct.

  • Amy –

    Thank you for taking the time and energy to find and provide that infographic! I am an AdWords pro and found it very interesting. That kind of research will be very useful when I am prospecting for work or get into a conversation with someone and it is important to compare AdWords with traditional media. I look forward to reading other postings from you.

  • Joe

    This post is very interesting to be a professional freelancer in online Advertising, Strategy psychology keywords and Domaining.
    Years studying particularly how to make money with Adwords and get to a final conclusion that is a wreck being in Adwords alone can afford now and then some large companies but still do not understand the ROI viable for a bid of $ 50 per click ruin sales is losing money and can afford very few companies.
    The method is not in Adwords to make money, I am employed by small and medium businesses that have a need to sell and return on investment and they have a 50% return on sales and ROI that is clean in your bank account.

  • Like you said, its key to use dedicated landing pages for every promotion and product / service that you offer. These mega corps that run offline advertising should be driving people to unique landing pages, even the pharma companies that prefer to send you to your doctor as those leads could be used for consistent contact with the user.

  • Adwords is a very good platform to promote business online. But for this you have to spent more money. This is an Interesting post with fantastic infographics.

  • Thanks for sharing like this unique information to attain the better Return on Investment with the google ad-words technique. Your info graphic gives us the clear explanation of Return on Investment. Nice work. Keep it up

  • Thank you for this infographic. Very clear and easy to understand. Let’s not forget that some for some niche markets, especially in the service industry, the cost of paid search is so high that it doesn’t make any sense anymore. For example, in the plumbing, locksmith… area, keywords will be charged $25 or more.Even with an improbable 20% conversion rate, each successful conversion would cost $150. People are also searching differently; they use business reviews website as they used to search on Goggle. They will go directly to Yelp and search for a business.

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  • Thank you for this valuable information
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  • some what i have learned about the this topic this is new to me thanks for sharing the information.

  • What kind of software is used for the creation of this infographics?

  • Adwords is very good platform to promote a business.nice infographic,it can significantly improve our ROI…You have done a excellent work with clear explanation.thanks for sharing the valuable information to know more…

  • It is important and useful topic.It is very nice blog.

  • Hello Amy, your blog is very informative and helpful. Your article can save my lots of money from Google adword,

  • This is good information for me because i am new in seo field . this will help me a lot .