Content About Content? The 10 Best Content Marketing Resources.

By , May 16th, 2013 in Content Marketing | 12 comments
Who is the King of Content Marketing? Image Source.

Content is King, but who’s the King of Content? Image Source.

If you work in content marketing, you already know how much is out there about best practices, SEO tactics, and generating great content.

There are so many articles, ebooks, and self-proclaimed experts that it’s hard to tell what’s legitimate. Trust me, I know it’s tough to wade through the muck, so I’ve compiled the ten best content marketing resources on the web, and I’ll also tell you why they’re worth your time.

For Those Getting Started

1. The Business Case for Agile Content Marketing by CopyBlogger

Wondering what content marketing actually means and how it can help your business grow? CopyBlogger’s free ebooks series is exceptional; they’ll guide you through the entire content process by helping you develop a thorough content strategy, create content that converts, and then effectively promote.


2. The Beginner’s Guide to Blogging and Content Marketing Strategy (ebook) by Contently

For those who are concerned with blogging and writing well, Contently’s ebook is an awesome resource. The Beginner’s Guide includes advice on how to start building content from zero, how to outsource writing, and how to distribute content so it gets the eyeballs that you want.


3. Beginner’s Guide to SEO by SEOmoz

You can’t be a good content writer if you don’t take SEO seriously, so sit down with this beginner’s guide that will get you from square one to a decent, working knowledge of SEO. SEOmoz explains how search engines work, teaches you how to do keyword research, and guides you through the building of links. If you want to be a valuable content marketer, you should know these basics inside and out.


4. How To Write Cool Copy For Unsexy Stuff by Crazy Egg

Crazy Egg has tons of articles about great copywriting, which will help you put some pizazz in the content you create. Most of us don’t work for Vogue or Coca Cola, so sometimes it helps to see how other companies are using words to market what they’ve got. “How To Write Cool Copy For Unsexy Stuff” proves you don’t need the world’s most fashionable and stylish products and services to write charming copy.

For The Experienced

5. The Advanced Guide to Content Marketing by Quick Sprout

If you already know something about content marketing, this 40,000 word guide will be your new best friend. Not only does the guide explain current trends and give advice on building a strategy, it also provides advice on whether or not a blog should have a separate domain name. Every nook and cranny of content marketing is explored in this allstar guide.


6. How To Rise Above Lackluster Content by SEOmoz

Sure, you can write content, but how do you take it to the next level? How do you make it rise above the sea of content that’s already out there? Thankfully, SEOmoz craftily put together a post on how you and your blog can win the internet. If you make it “surprising, interesting, intense, positive, and actionable,” you’re off to a great start.


7. How To Measure The ROI of a Content Strategy by Mashable

So how do you convince your boss, your partners or even yourself that content is a good investment? Check out Mashable’s post on how to measure ROI. The post suggests using retweets, shares, comments, time spent on page, and other metrics to quantify success. Warning: Be patient, ROI success doesn’t come overnight.

For Ongoing Learning

8. CMI Webinars by Content Marketing Institute

’10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor’ was one of CMI’s most recent webinars. If that dosen’t captivate you, I don’t know what will! CMI’s free webinars tackle some of the biggest issues in content marketing, featuring a variety of experts, and covering a vast array of topics. Their multimedia webinars focus on multi-cultural marketing, social media alignment, and “brandscaping.” CMI also hosts and attends a ton of live conferences and events.


9. Educational Webinars by The Content Wrangler

The Content Wrangler hosts webinars with industry leaders such as Mark Lewis and Marcia Riefer Johnston. The site’s most recent webinar focused on how to write powerful paragraphs and sentences. The Content Wrangler’s webinars are specific and cover a wide range of marketing topics.


10. Purdue University’s Online Writing Lab (OWL)

Your college professor or high school English teacher may have directed you to Purdue University’s Online Writing Lab, and that’s because it’s one of the best sources and has over 200 free resources for information regarding grammar, sentence structure, citations, and more. In order to create great content, your writing needs to be perfect. Consult OWL with questions.


There are more resources out there, and as time goes on, new ones might usurp the ones on my list. In order to be the world’s best content marketer, stay in the know, and educate yourself using these resources. They’ve been saviors to me!

–Emma Siemasko


About The Author

Photo of Emma Siemasko

Emma Siemasko is a Boston-based content writer, marketer, and online dating expert. Emma works for Grasshopper, the entrepreneur’s phone system. Grasshopper makes getting a virtual phone system easy for small businesses and startups. To get in touch with Emma, find her on Twitter.
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Comments

  1. Courtney Bosch says:

    Nice roundup! Thanks.

  2. I personally don’t like that kind of headlines. My content marketing doesn’t sucks, I’ve worked hard at it for a long time…

    I think denigrating the reader is a bad Idea. Specially when you DON’T know the reader’s effort into making something good with content marketing.

    • Hi Juan,

      Thank you for your feedback – and I mean that in all sincerity . This wasn’t Emma’s doing. At Unbounce we review and often times change titles so they make the best, and perhaps only, impression on a prospective reader. This time, we went a little too far and moreover, the title didn’t reflect the context of the content. This is definitely a lesson learned. We hear you, agree with you and therefore changed the post title.

      Thanks again for speaking out,
      Stefanie & the Unbounce Marketing Humble Humans

  3. Mark Ford says:

    Great collection of resources. I’ve read the SEOmoz guide as I already use their software but there are a few guides here I hadn’t heard of that I will be reading very soon.

  4. Darek says:

    Great list of resources Emma, I really enjoyed the 5. guide by Neil, so much informations. Thanks

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  8. SEOmoz (now “Moz”) is one of my favorite sites to learn from. Behind that, Copyblogger comes next. I have to check out the other sites.