what is copywriting for conversion



The art and science of crafting psychologically persuasive ads, landing pages and other content that inspires action. Copywriting is writing for conversion.

Conversion-centered copywriter Joanna Wiebe discusses how some of the best copywriting is swiped from customer testimonials and reviews.
“Use as many words as you need to – no more, no less – to connect with your visitor.” — @copyhackers
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