The Marketing Optimization Manifesto [Typographic Essay]

By | Google+ , April 2nd, 2012 in Conversion | 8 comments

Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.

Marketing Optimization Manifesto infographic
By WiderFunnel Marketing Optimization

And if you need your website and/or landing pages to convert better, WiderFunnel know what they’re talking about. For a start, check out their section of optimization case studies. (Note: don’t bug them unless you get a ton of traffic, they’re super skilled and as such work with some bigger clients).

– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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  1. Test, optimize, test, optimize, than test some more :)

  2. Yotam says:

    Although accurate and reflective of our industry, this is certainly not an INFOgraphic.

    • Chris Goward says:

      I pity the person who only considers info to be in the form of numbers, or compels others to conform to his or her narrow categorical boxes.

      • Yotam says:

        While I pity those who take personally a technical remark on their guest-published fancy Word document.

        • Oli Gardner says:

          Okay, kiss and make up guys. I get both sides. This isn’t a *standard* infographic. But information is information, whether numerical or not. And semantics are stupid. You either like it or you don’t. That’s all that counts.

          “Why can’t we all just get along” :) #hug

  3. Nancy says:

    A difficult to read graphic with no new information – not up to your usual standards!

  4. Justin M. says:

    Worst infographic of all time? Sheesh…