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The Marketing Optimization Manifesto [Typographic Essay]

Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.

Marketing Optimization Manifesto infographic
By WiderFunnel Marketing Optimization

And if you need your website and/or landing pages to convert better, WiderFunnel know what they’re talking about. For a start, check out their section of optimization case studies. (Note: don’t bug them unless you get a ton of traffic, they’re super skilled and as such work with some bigger clients).

— Oli Gardner

About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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  1. Goran Candrlic

    Test, optimize, test, optimize, than test some more :)

  2. Yotam

    Although accurate and reflective of our industry, this is certainly not an INFOgraphic.

    • Chris Goward

      I pity the person who only considers info to be in the form of numbers, or compels others to conform to his or her narrow categorical boxes.

      • Yotam

        While I pity those who take personally a technical remark on their guest-published fancy Word document.

        • Oli Gardner

          Okay, kiss and make up guys. I get both sides. This isn’t a *standard* infographic. But information is information, whether numerical or not. And semantics are stupid. You either like it or you don’t. That’s all that counts.

          “Why can’t we all just get along” :) #hug

  3. Nancy

    A difficult to read graphic with no new information – not up to your usual standards!

  4. Justin M.

    Worst infographic of all time? Sheesh…