This week I did a guest post over on SEOmoz called: The 12-Step Landing Page Rehab Program. It presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages. Click the image for Read More...
This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the Read More...
Nice T-shirt. Terrible way to spend your inbound marketing budget.
There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to the point where the visitor just does the browser shrug and leaves.
For the record, the browser shrug is the physical embodiment of real-life disappointment, akin to a simultaneous clicking of the back button whilst saying “meh” out loud.
Sounds much like women’s tennis.
At the recent Launch Party Vancouver 9 (#LPV9 on Twitter), Unbounce got a great surprise by taking home the judges choice for startup most likely to succeed. It was a great event with a massive turnout from the local Vancouver startup and investment community and a strong contingent from Read More...
While we don’t yet have a grouping feature, you can achieve the same functionality by adding a box element to your page (then making it transparent with no border so it’s invisible if required). Now you can select this box by clicking on it and other elements you add (text, image, Read More...
Sometimes you can lose an element on your landing page as you work in the editor. Often it’s become too small to find or grab (for moving around) – or maybe it’s moved behind another object. The simplest way to deal with this is to open the “Page Contents” panel on Read More...
[caption id="attachment_4725" align="alignright" width="200" caption="Yes I do! From my lists..."][/caption] This is a bit of a pet peeve of mine. Dont get me wrong, I love Twitter lists. When you have a big following, they let you segment and prioritize without kicking everyone out of the Read More...
Looking for some design inspiration for your next landing page? We’ve just started a new landing page examples section in the Unbounce blog where we’re going to feature the best examples of landing pages that we find on our marketing travels. In each post we’ll break down the anatomy of the landing page and look at what’s good and where they could be improved.
To kick things off here are 5 great examples of lead gen and click-through landing pages:
An example of excellent message match between banner and landing page is shown by Full Sail. They also offer up 2 different design versions to test their messaging in an A/B test.
Here’s a great example of an A/B test on an education lead gen landing page. It’s a common strategy in education to use banner ads and PPC to drive traffic to a landing page where data is captured in exchange for course information.
The main elements being tested here are the color palette, hero shot imagery and primary messaging.
Type of Landing Page: Lead Gen
Source: http://www.fullsail.edu/
Built Using Unbounce: No
You can see from the two landing page examples below that there is a very strong message match – both visually and in terms of the primary headline.
(Click on the landing page images for a closeup)
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
