Posts by Oli Gardner

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22 Brutally Honest Landing Page Critiques

When it comes to landing page optimization, (brutal) honesty is the best policy. Oli Gardner dishes some tough love in 22 new landing page critiques. Would your page pass the BS detector?

So You Think You’re a Landing Page Designer? [5 Templates Critiqued]

Anyone could be a landing page designer, but the very best know how to design for conversion. Here are 5 awesome landing page templates and how we would make them better.

The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video]

Want to join the online marketing 2%? In this video you’ll learn how to fix the 3 landing page mistakes that sabotage almost every marketing campaign.

Real Life Conversion Lessons: Features vs. Benefits

Sometimes we discover marketing lessons in surprising places. Find out how a trip to the Apple Store taught us about driving conversions by highlighting a product’s benefits, not its features.

[Behind the Scenes] Unbounce’s Content Marketing Secrets Revealed

Ever wonder how we do our content marketing at Unbounce? Here are 3 proven marketing strategies we use for every campaign to consistently gain over 29% in conversion lifts.

98% Of Your Paid Ads Are A Colossal Waste of Money [Videos]

That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. In this post you’ll learn the 2 pillars of successful PPC marketing. Attention ratio and message match. Read on at your own peril.

666 Fresh Conversion Rate Optimization Tips – Curated by Oli Gardner

A massive, fresh, and noteworthy collection of conversion rate optimization tips from 2013. This list has everything you need to optimize your pages.

How To Use Conversion Optimization To Battle Shopping Cart Abandonment [Infographic]

What are the major concerns and solutions to battling shopping cart abandonment? Check out this immensely long, data-filled infographic with extra commentary & conversion insights.

The Smart Marketer’s Landing Page Conversion Course

In this 11-part instructional course – with awesome videos – landing page expert Oli Gardner is joined by 9 world-renowned conversion rate experts to teach you all you need to know to create high-converting landing pages.

36 Creative Landing Page Design Examples – A Showcase and Conversion Critique

36 sweet landing page examples to awaken the inner designer in you. Each one critiqued to see how they stack up against the principles of conversion centered design. And don’t you dare think about designing your next page until you’re done with this post.

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