Posts by Oli Gardner

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6 Things I Do to My Landing Pages When My Conversion Rates Suck

If your landing pages aren’t converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck.

29 Landing Page Reviews That Show Why Clarity is the Key to Conversion

Clarity is one of the most important aspects of a high-converting landing page, yet so many pages are confusing. Oli Gardner critiques 29 landing pages that *clearly* leave something to be desired so you know what NOT to do.

22 Brutally Honest Landing Page Critiques

When it comes to landing page optimization, (brutal) honesty is the best policy. Oli Gardner dishes some tough love in 22 new landing page critiques. Would your page pass the BS detector?

So You Think You’re a Landing Page Designer? [5 Templates Critiqued]

Anyone could be a landing page designer, but the very best know how to design for conversion. Here are 5 awesome landing page templates and how we would make them better.

The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video]

Want to join the online marketing 2%? In this video you’ll learn how to fix the 3 landing page mistakes that sabotage almost every marketing campaign.

Real Life Conversion Lessons: Features vs. Benefits

Sometimes we discover marketing lessons in surprising places. Find out how a trip to the Apple Store taught us about driving conversions by highlighting a product’s benefits, not its features.

[Behind the Scenes] Unbounce’s Content Marketing Secrets Revealed

Ever wonder how we do our content marketing at Unbounce? Here are 3 proven marketing strategies we use for every campaign to consistently gain over 29% in conversion lifts.

98% Of Your Paid Ads Are A Colossal Waste of Money [Videos]

That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. In this post you’ll learn the 2 pillars of successful PPC marketing. Attention ratio and message match. Read on at your own peril.

666 Fresh Conversion Rate Optimization Tips

A massive, fresh, and noteworthy collection of conversion rate optimization tips from 2013. This list has everything you need to optimize your pages.

How To Use Conversion Optimization To Battle Shopping Cart Abandonment [Infographic]

What are the major concerns and solutions to battling shopping cart abandonment? Check out this immensely long, data-filled infographic with extra commentary & conversion insights.

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