Posts by Oli Gardner

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Look at My Banner Ads Dammit! [Infographic]

By , May 11th, 2012 - 8 comments

Who is looking at – and more importantly clicking – your banners? This infographic has a ton of useful stats to help you learn how people are interacting (or not) with your banners.

Online Marketing in 2012 [Infographic]

By , April 27th, 2012 - 5 comments

Do you know what kind of marketing you should be doing this year? If you don’t, you should either slap yourself, or keep reading. And tweet the sweet facts at the end of the post…

You’re Only as Good as Your Last Conversion Rate

By , April 23rd, 2012 - 3 comments

Don’t sit back and lean on your last great achievement, lazy pants. Keep on testing because you can always improve on your landing page, especially the all important headline.

8 Marketing Posts to Fill Your Prescription with Funny Pills

By , April 20th, 2012 - Be the first to comment

Friday’s should be 50% work, 20% fun and 30% chuckle pills… With that in mind, here are some blog posts to bang your funny bone and get you LOL’ing while you end the week…

10 Ways to Increase Conversions on Mobile App Landing Pages

By , April 17th, 2012 - 23 comments

Got a mobile app you want to sell? Then listen up. We just created a new set of mobile app templates – currently for iPhone and Android apps – and to make sure we got them right, we collaborated with a team of world class mobile “appsperts” (that’s app and experts rolled into one). Namely, Ken Yarmosh and Jen Gordon…

13 Landing Pages to Scare the Crap Out of You on Friday the 13th

By , April 13th, 2012 - 11 comments

Usually we celebrate the awesomeness of landing page design. But today we’re taking a stroll down scary street to look at some examples of how it shouldn’t be done. I apologize in advance if anyone takes offense – but really, your pages scared me!

4 Steps to Optimize Your Ecommerce Landing Pages

By , April 5th, 2012 - 9 comments

I read a blog post that accused landing pages with high conversion rates of possessing magical powers–capable of sending subconscious, hypnotic messages compelling visitors to take a desired action. Get the truth.

The Marketing Optimization Manifesto [Typographic Essay]

By , April 2nd, 2012 - 8 comments

Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.

[HOW TO] 5 Ways To Create Social Landing Pages That Convert

By , March 26th, 2012 - 29 comments

In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so.

How and Why You Should be Guest Blogging [With Case Study]

By , March 23rd, 2012 - 6 comments

Guest blogging is about taking what you already do well and telling other people about it. When you guest blog, you’re providing content that will keep readers interested in someone else’s blog and providing an easy path back to your own work. But what is it? And where do you begin?

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