Build, Publish & A/B Test Landing Pages Without IT
Over the past year, Google has been using a cuddly toy to wipe out what it sees as spammy content. Taking down some pretty big players in the process. This infographic that does a good job of breaking down it’s history and how you should go about making your site Panda proof…
Advertising on LinkedIn should be a vital part of your overall marketing strategy, simply because it’s the best way to target your campaigns to specific people using the 5 segmentation strategies we’ll discuss in this post.
Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.
Holiday season is fast approaching and to give your marketing a kick in the pants, we’ve come up with 5 simple ways you can boost your ecommerce conversions in the run up to the busiest time of the year.
I’ll show you how I created & optimized a socially viral landing page for an eBook using ThemeForest, PayWithATweet, KISSinsights and Unbounce, and how you can do it in just a few hours, without writing any code.
To be classified as a successful conversion, your visitor needs to have walked the complete tightrope that is your “conversion funnel”. And along the way there are typically several smaller steps that must be completed (these are your micro-conversions). Oh, and dating is the same…
After six weeks of great content, social sharing, conversation, network building and some seriously fierce battling from the contestants, the 2011 Conversion-Fest Blogging Contest has come to a close. Check out the winners and get the inside scoop on how they promoted their posts via social media.
There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.
Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion – accompanied by some lively discussion around why they don’t suck and some ideas for optimization and testing.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
