A Closer Look at Email Engagement [Infographic]

By | Google+ , November 12th, 2012 in Email Marketing | 10 comments

Everyone knows that you should use landing pages with lead gen forms to collect emails to build your list, but the inverse is also true. You should be sending your email marketing campaigns to landing pages, and here’s why:

  1. You can target the messaging specifically to your email content – something you can’t do if you’re linking from your email to your homepage or some other page on your site.
  2. You can get real-time conversion and traffic stats to measure the effectiveness of your campaign.
  3. You can A/B test your landing pages to optimize them for higher conversions.
  4. Your emails can be shorter and more succinct, as the majority of the content can be placed on your landing page. This will improve your chances of the email being read the whole way though, and makes your CTA bigger in relation to the length of the email.

Tip: Send plain text emails. Not only do they display properly in all email readers (as opposed to HTML emails that can get blocked or show poorly), but they also look more personal and tent to perform better.


Just remember, landing pages are your friend for both sides of the email marketing process. And with that in mind, enjoy that stats in the email infographic below, and remember to share the Tweetable tips at the bottom of the post so you’ll sound like an email expert.

A-Closer-Look-at-Email-Engagement-560
Infographic by Litmusg

Tweetables

Share these stats with your followers. And don’t worry, you can change the tweet text before it goes out.

  • 77% of U.S. online consumers say they’ve become more guarded about giving companies their email address
    » Tweet This «
  • 18% of U.S. online consumers say they never open email from companies
    » Tweet This «
  • 54% of people said they unsubscribed because emails came too frequently
    » Tweet This «

– Oli Gardner


About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. [...] http://unbounce.com/email-marketing/closer-look-at-engagement/ Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in Email Marketing by leapb4ulook. Bookmark the permalink. [...]

  2. Sookie Shuen says:

    Amazing infographic on email engagement! Thanks for sharing.

  3. Nice one!
    This shows that if you get into my inbox in a sneaky way, I’ll be getting to the list of 67% who unsubscribe, quite fast.

  4. Elizabeth says:

    Love the infographic and the stats. Goes to show that customers still don’t like being sold to. The only “tip” I can’t bear to follow as a marcom freelancer is the “Add us to your address book” request. I never, ever add anyone to my address book–I’m too lazy–and I certainly wouldn’t add an business unless they were a friend of mine. But maybe I’m the only one?

  5. [...] on unbounce.com Share this:TwitterFacebookLike this:LikeBe the first to like [...]

  6. JUDY VINSANT says:

    Thank you, Thank you, Thank you. Tom Lyons I enjoyed listening to your video telling me about the great educational course that lies ahead. I am such a Newbie, and a RN that when you talk about a “Landing Page”
    I picture a Heliport on top of a hospital. {not the same}
    This is a whole new language, but you explained things so beautifully. And reading this page taught me a lot also. I am looking forward to doing the landing test by spliting the emails into A/B. {I think that was it} to see which method worked best to get the desired result.
    I am really looking forward to this learning opportunity.
    Judy
    judyvinsant123@gmail.com
    SLIDELL,LOUISIANA / USA /
    985-326-5002

  7. [...] reported that 54% of email subscribers will unsubscribe from a mailing list because they’re getting too many emails. But how much is too [...]

  8. [...] reported that 54% of email subscribers will unsubscribe from a mailing list because they’re getting too many emails. But how much is too [...]

  9. [...] reported that 54% of email subscribers will unsubscribe from a mailing list because they’re getting too many emails. But how much is too [...]

  10. [...] A Closer Look at Email Engagement [Infographic] Everyone knows that you should use landing pages with lead gen forms to collect emails to build your list, but the inverse is also true. You should be sending your email marketing campaigns to landing pages, and here’s why … [...]