Build, Publish & A/B Test Landing Pages Without IT
A/B testing lets you find out what your customers think, and allows you to prove which version of a page converts better - removing the conjecture and opinionated political squabbling over which idea is best. More importantly, it increases the fun and creativity of online marketing.
An A/B test begins with creating a new landing page "variant". Unbounce enables you to copy your existing page or create a new one with a single click.
Jump into the new page, make some changes and you're ready to roll.
The creative side of marketing and advertising is the reason most people do this. A/B testing let's you try out your craziest ideas to see if they work.
If you like competition you'll love watching the battle of your different landing page versions. There's no better way to prove a point.
Ultimately, conversion comes down to customer engagement. Even if you are a subject matter expert in your space, you can always learn from your customers.
What A/B testing does is put the control in the hands of your visitors - they'll literally show you what they prefer - with statistical proof to boot.
It's human nature to squabble over ideas; we do it as children and we do it in the office. More often than not it's the H.I.P.P.O. (HIghest Paid Person's Opinion) that gets implemented as employees concede to their bosses wishes.
By using A/B testing on your landing pages, you can try the giant red button vs the smaller orange one. Not only will the best ideas rise to the top, but you'll create an environment where multiple approaches are a requirement rather than an issue.
When you have a landing page variant that's performing best - simply promote it to become the new champion page and start a new test.
When running an A/B test, Unbounce lets you choose how much traffic to send to each page variant. If you are starting a test with two new and untested pages you might want to split them 50/50. Conversely, if you've had a successful campaign running for a while and your new idea is a bit radical, you might only give it 10% of the traffic.
Unbounce automatically calculates the confidence level for each of your test variants. You can use this to understand how statistically viable your test is and whether it's ok to promote your test subject to be the new champion. The more traffic your page receives, the quicker we'll be able to say that the test is accurate.
Following the old adage K.I.S.S. - Keep It Simple Smarty-pants (we can't really be calling you stupid now can we) - the Unbounce statistics are designed with clarity and brevity in mind.
Our dashboard gives you real-time statistical data on how your pages are converting. Specifically we provide the following information:
