This landing page is definitely in my top 5 list. It’s elegant, focused and really well targeted to the intended audience.
|On-brand design||It’s important that the design of your landing page matches the branding and design standards of your website. This is more critical with a click through landing page, as the visitor will transition from one to the other right away – and you need to maintain the consistency. It’s a little less important with lead gen as the customer often stops at the point of form submission – although they are still likely to visit your site if they find your product/service interesting.|
|A single interactive element||As I mentioned in a recent post about how too many messages can kill your conversion rate, CampaignMonitor do a great job on this page of reducing the number of interactive elements (the call to action – CTA) to just one very clear button.|
|No risk||The CTA points out that you can get started for free. Allowing customers to “try before they buy” reduces barriers to entry.|
Campaign monitor provide a hosted email service for designers and the landing page does a great job of reaching out to that target demographic. They do this by presenting a professional and seductive design aesthetic on their landing page which sets the tone and builds trust in the fact that they understand their customers.
When you come to design your own landing page – use this for inspiration. It’s that good.