Today’s landing page example comes from WebTrends.com, a web analytics company. It’s a great demonstration of how to make B2B lead capture simple and clean.
Type of Landing Page: Lead Gen
Source: WebTrends.com
Built Using Unbounce: No
| Thumbs Up | Reason |
| Descriptive CTA | The form button describes exactly what you’ll get when you click it. (A data sheet). |
| Drop dead simple | There’s a value proposition, graphic, supporting text and a form. Absolutely no confusion about what you’re supposed to do. |
| Focused design | The dark background focuses your attention on the information – sort of like looking through a camera. |
I would prefer to leave the form CTA button as the only thing that is shown in blue – simply to amplify it’s attention as the only interactive component (aside from the privacy link) – but that’s a very minor point unlikely to have an impact on conversion with a page this simple.
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Nice simple landing page, nice simple analysis. I agree, the Download button should not be the same blue color but it is so big (and has that little “data sheet” icon) it is hard to miss