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[Infographic] Love PPC? You Should Love Landing Pages Too

If you’re one of the many marketers or business owners who’ve tried to use PPC to promote your company, product or service, then you may be familiar with the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the results you’d hoped for.

You probably suffered from one of two things:

  • A poor quality score, which means you won’t have got many clicks on your ads and your cost per click was high.
  • A poor conversion rate, which means the people that did get through to your destination page didn’t find what they were expecting.

You can solve both of these problems by using targeted, promotion-specific landing pages for your PPC campaigns.

The infographic below introduces the concept, and the article that follows (link at the bottom of this post) explains it in detail.

Read the full article about Landing Pages for PPC

About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design.You should follow Oli on Twitter
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Comments:

  1. Helen @ Cucumber Marketing Inc.

    You guys are killing me with your graphics. Very cool! Great post.

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  2. Sarah Clachar

    Great simple diagram of the difference between a focused landing page and using the home page as a landing page. I will hang on to this one!

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