The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format.
Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive at your score. The goal is to get a quick ballpark sense of how good you landing page is and how many rules your page is breaking. You probably wouldn’t want to do this exercise on a page that’s doing really well as rules and best practices are only a starting point and you should never interfere with a successful campaign.
Then take all your “No” responses and create a “To Do List” of things to improve on your page.