Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.
Google recently announced that they are placing more importance on your landing pages when calculating Quality Score. One of the primary factors is keyword relevance, which makes it more important than ever that you use a targeted and focused landing page (rather than sending ad traffic to your homepage). The second infographic below – and the accompanying blog post on “Landing Pages for PPC” – highlights why you should be creating new landing pages for each of your paid search ads.
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– Oli Gardner