[Infographics] How Does the Google AdWords Auction Work? And Using Landing Pages for PPC…

By | Google+ , November 16th, 2011 in PPC | 11 comments

Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.

What is Google AdWords? [ infographic ]

© 2011 WordStream – a certified AdWords partner.

Landing Page Quality Score

Google recently announced that they are placing more importance on your landing pages when calculating Quality Score. One of the primary factors is keyword relevance, which makes it more important than ever that you use a targeted and focused landing page (rather than sending ad traffic to your homepage). The second infographic below – and the accompanying blog post on “Landing Pages for PPC” – highlights why you should be creating new landing pages for each of your paid search ads.

More Good stuff about Quality Score

Trada.com have some excellent resources on the subject of PPC and how to improve quality scores.

PPC Webinars (that’s talking video/slideshow stuff)

Anna Sawyer from Trada, also ran a cool series of webinars about optimizing your PPC for the holiday season (super seasonal relevance points) – plus me & Rick are in one of them.
YouTube Preview Image

You like these? Share ‘em on Twitter. I’d appreciate it.

– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
» More blog posts by


  1. Aaron Z says:

    Great explanation of the Adwords auction system. I’ll definitely show this to my clients next time I need to explain how placements work for Google ad positions.

  2. Courtney Bosch says:

    Very cool explanation. Love the infographics to help explain visually!

  3. Fantastic diagrams, I will be sending this out to my SEO clients in Manchester for them to read. Good Work

  4. […] become a great fan of infographics and so has […]

  5. shpyo says:

    I think this is the best explaination about how adwords works! Thanks a lot!

  6. Great How-to information.

  7. One of the best, if not the best explanations of how adwords works!

  8. Jesse says:

    Awesome explanation of adwords, and what a great diagram

  9. […] [Infographics] How Does the Google AdWords Auction Work? And Using Landing Pages for PPC… | Unboun… […]

  10. […] uses an auction system to determine which ads to show, and in which order. Two factors are in play here. First, you bid […]

  11. […] [Infographics] How Does the Google AdWords Auction Work? And .Nov 17, 2011 – […]