Why Google+ will Kick Facebook’s Ass for Business Marketing

By , February 20th, 2012 in Social Media | 84 comments

Facebook, Shmacebook! If you’re still on the fence about Google+, it’s time to get off and get your account. Google+ users have known for months that this was a better social network for businesses than Facebook, but if you need convincing here’s why Google+ rules and why you need to get a Google+ profile fast.

It’s happening anyway

Google Plus Homepage
The new Google account signup shows where Google+ is headed

First of all, you soon won’t have any choice. Google recently made a change to its signup page for new Google or Gmail accounts. Along with Gmail, you now automatically get Google+.  That means two things: First, if you’re a small business using Gmail as your main email account, you will automatically be on Google+. Second, your potential customers who use Gmail – and there are already hundreds of millions of Gmail users – will be on Google+. Not all of them will become confirmed users, but at  least some of them are bound to check it out and see how it compares.

Google eventually rolls out all its changes to Google Apps, so you have to figure that this is coming to mobile devices soon too – and that will be a huge market. On this point, Facebook isn’t even in the running. When you sign up for Google you get all of Google’s services, which you can manage from a single account.

That means your businesses YouTube channel, your Picasa web album with photos of the company Christmas party – the works. When you sign up for Facebook you get Facebook – no integration with anything. You’ve got to figure that a Google account is the better bet. Speaking of which …

Keeping your business private

Let’s talk about one area where Facebook has always had problems – privacy, and although it’s individuals who have complained the most, businesses can be affected too. There’s a profound difference in philosophy between Facebook and Google. Until they were forced to change because of the weight of public opinion, Facebook took the view that everything you put on Facebook was essentially theirs unless you opted out – and opting out wasn’t simple.

Google Plus Privacy Settings
Facebook’s privacy settings are still complicated

In the wake of Google+, Facebook has had to reverse that, but given their track record, would you trust them? I didn’t think so. Facebook also had the issue of how to share selectively, something that was almost impossible till recently, and even now still requires several clicks to achieve.

Google Plus Takeaway

With Google Takeout it's easy to grab your data

In contrast, Google+ has two things going for it. Let’s look at how you share. In Google+ you share to a circle or circles with a click, making it easy to keep private what you want to keep private. And then there’s the question of your data. According to Google, you own it and you can back it up or remove it any time you want. Google Takeout makes it simple. Who couldn’t love an easy interface that allows you to see what data Google is storing and download it with one click? With Google+ your data is yours; with Facebook, it’s only yours till they figure out how to get it. Another win for Google+.

Connecting with your market

Considering that Facebook is supposed to be where you hang out with your fans, it’s surprisingly difficult to connect with them. On a Facebook fan page, your fans can comment on your wall, but unless you add them as personal friends, you can’t return the favor. Most business people don’t want their business contacts and family in the same pool. And even though Facebook has improved the segmentation on personal profiles, it still takes a lot of setting up. There’s no segmentation of your contacts on your fan page and it’s not very easy to get a conversation going.

Create a Google Plus Page
Creating a Google+ page is a simple process

On Google+ in contrast, it is easy. Conversation is at the heart of this network. Where else can you have honest to goodness conversations with fans of your brand and others in your niche? Take a look at the brand pages for your favorite brands or check out the integration between the Virgin page and founder Richard Branson‘s profile. On Google+ people respond. Add to that the ability for users to find pages, people and brands related to the topics they are interested in and the facility to find out who’s talking about your niche and respond and you can see why Google+ is a winner.

And there’s more. You can IM chat with the people you have circled and hold hangouts where you can talk with them face to face. Hangouts are a killer feature giving you a chance to talk to up to 10 people at a time – and many more during a session – for free. Makes Facebook’s clunky Skype integration look kind of lame, doesn’t it?

Your business and Search Plus

Finally there’s search, and here Facebook isn’t even in the running. Have you ever tried Facebook’s search feature and failed to find a page or person you knew was on there? Wasn’t it frustrating? Facebook’s search features are average at best, while Google has been the king of search for more than a decade. Google isn’t perfect, either, but if you want to find a Facebook page, it’s easier to search for it on Google than on Facebook.

I rest my case.

Google recently announced Search Plus, the integration of results from your social network into Google search results with the click of a button. That means that every time someone clicks a +1 button on your Website, that result could show up in searches made by their friends. If they are on Google+ and talking about your business, that comment could show up in the searches of their friends. And if you have a Google+ page that they like, that could show up in those searches as well.

Being on Google+ will soon become a mark of business credibility. Sure, it’s one more thing to add to your ever lengthening social media list, but you can’t afford not to do it.

– Sharon Hurley Hall

This is a guest post, all opinions are those of the author.

Sharon Hurley Hall is a professional web copywriter and blogger. Her career has also included stints as a journalist, academic writer and ghost writer.

Comments

  1. can I +1 this?

    Great article though!

  2. Justin says:

    I agree that Google+ better than Facebook… I just wish more people would hurry up & get on Google+. It seems to me that it’s still 90% technology geeks – not so many “regular” people in my experience so far.

    Biggest advantage to G+ IMO is the privacy & segmenting of friends via circles. It should be so easy for Facebook to come up with an equally useful feature – don’t know why it’s taking them so long!

    • Sharon Hurley Hall says:

      They’re probably working on it, Justin, but given their history, I don’t know how easy it will be to use. In my own circles I’ve seen signs that some non-geeks are getting interested in G+ – hope more will follow soon.

  3. Willis Reed says:

    I love Google+ but do not know how to access my business page via iPhone. I have no problem getting to my personal account but a lot of my business activity occurs while I am on the go. Can anyone help me out? I’ve even tried HootSuite.

  4. Thomas Gregory says:

    So this article which makes false claims about Google’s social networking dominance got inserted into my G+ feed. When someone pointed out that just writing something on the internet doesn’t make it true and I laughed at the author replying that she “begged to differ” with his statement I got “de-circled.”
    I’m not upset about losing access to another source of disinformation but I can’t help but be sad that some people are so willing to make up whatever facts they think are nice in order to get attention and others are so desperate to believe a lie they don’t think twice about questioning the source.

  5. edline says:

    fuck this article..

  6. adam says:

    at the moment theres not enough to get people to make that jump from facebook to google…especially everyday people who are set in their ways

    • Sharon Hurley Hall says:

      There are definitely lots of people who are waiting to figure it all out, Adam, but with Google handing out G+ accounts to everyone, it will be interesting to see how it plays out.

  7. luv kus says:

    actually truth is fb is way ahead and fr more user freindly, irst of all the entire concept of circles is quite confusing it may be comfortable concept in US, but not in other countries where english is not the first language, so u will take another 20 years to make people familiarise with circle concept.

    I f you really want to beat fb stop giving these paid intentional articles, and try to do what samsung did to Nokia, it kept the basic simple so that user don’t found difficult to switch on to samsung mobile plus it added added features which you have like improved animation or say interface, but please remove the circle and move back to freinds and subscribe concept that is muc much better

    • Sharon Hurley Hall says:

      I hadn’t thought about the language issue and circle naming, luv kus, which someone else also mentioned.

    • crazy_crank says:

      I don’t quit get, y the concept of circles should be confusing in countries, where english isn’t the first language.
      You can translate everything, and circle is not that heavy to translate ;-)
      What exactly do you mean?

      • Sharon Hurley Hall says:

        Someone below mentioned that in Mandarin, the term circle isn’t what you use to describe a group of friends – not speaking the language myself, I can’t say,

  8. Brilliant propaganda! I admire your optimism.

    Google+ is the best example of a ‘false positive’ that you could hope to find! As you rightly point out in your article people are flocking to Google+ because they don’t have a choice. Google is making you sign up for Google+ in order to get the most out of its other services (YouTube, Documents, Analytics etc). That doesn’t create a community though!

    Simply throwing 20 people in a room doesn’t make a party… and simply adding (what will become if it isn’t already) millions of people onto a social networking site – doesn’t make it a social networking site.

    The key element is the ‘social’. Doubtless Google has more potential reach than Facebook or any other site, but it has a shocking track record when creating community is concerned. The original batch of YouTubers who called themselves “the YouTube community” have mostly left YouTube now as it was clear to see that Google were far more interested in making ad revenue off corporate accounts rather than foster their own community… this has opened the door for LiveVideo, DailyMotion, Vimeo, Vloggerheads and many more to provide the community element that these people wanted. Google’s other ill-fated ventures into ‘community’ would be Google Wave and Google Buzz – both retired (despite both have frenzied launches with people clambering to get their hands on invites).

    A wise man once said “You can lead a horse to water, but you can’t make him drink” I guess I’d like to say that Google has proven through its own chequered past that you can lead a vast quantity of people to a website, but you can’t make them interact.

    • There is one constant in the world, and that is ‘change’. We can’t predict the future all that well, and it gets harder when technology moves at such a rapid pace. A few things are certain though: people get bored, they follow each other and competition is inevitable. Things change. Facebook arrived quickly and it could disappear just as fast. The normalcy bias makes it hard for people to conceive that things can be different, but logic says they will be. A tipping point is all that is needed.
      Facebook has done it’s job teaching us how much we like to be social online, but the fundamental problem I see with it is it doesn’t mimic natural human ways of sharing personal information. Zuckerberg even said himself that he believes we should share absolutely everything and that barriers are disappearing. A few years is too short a time frame for these social changes he wants to engineer to take hold, so the real world pushes back. In our complex societies we still need the public/private, family/friend/acquaintance/business segregations. We like to have small groups of different types so we can make sense of our relationships and mediate what people find out about us for different reasons. Facebook is trying to change the way we behave, and there is a backlash brewing against this that is bigger than most people want to admit. Google Circles are closer to the way humans naturally interact. Thats the bottom line.

      • Light Treasure says:

        Natalie Granger:

        ” Facebook is trying to change the way we behave”

        Exactly. This is why I hate facebook and have stopped using it. On facebook I feel as if I’m on an open stage, where the whole world is watching my every action. It feels weird.

        And I see some very negative aspects about this nature of facebook: collective bullying, peer pressure, lies spreading, unintentional disclosure of some very private information/photos.

        I’ve even seen some idiots fighting over facebook.

        If facebook hadn’t been about being so “open” (as Zuckerberg defines it), I would have loved it. But the fact is that facebook wants to _dictate_ to me how to behave and that to me is unacceptable.

        • david cooke says:

          Do people think that What happens on FB ie:peer pressure, bullying etc wont happen on google + its a social site of course it will happen, when will people realise that it is just another social site like any other, with good points and bad points, just like FB.

      • Sharon Hurley Hall says:

        That’s how it looks to me Natalie, Light Treasure – the Circles concept immediately made sense.

      • Good points well made Natalie, I totally agree that change is here to stay.

        Obviously I overstated my response to an overstated article which was overwhelmingly pro G+. Facebook is by no means perfect (far from it) and they certainly have a desire to continually tinker with the interface which frustrates many of their users. But I wonder whether Google itself is too much of a ‘brand’ to attract people. I am reminded of the exodus of Bebo when AOL bought it, do people want to be seen to sign up to a project run by a corporate giant? I think we all love to discover things for ourselves and I wonder whether G+ (however good it may be) is undermined simply by being a product of Google?

        • Mmmm. Good questions. I’m not sure ‘brand’ is an issue now, or would be in the future. I think with a social network people just like the tool and what they get out of it.
          Here’s a question that I’ve been debating with people and it would be interesting to hear more opinions on this: How many raving fans does Facebook really have? I seem to be hearing that people are only there because they are captives. In business, that is the most dangerous position to have your customers in. Raving fans stay because they love your business, what it stands for, how it behaves and what it does for them. Think customers of Zappos. All I seem to hear from Facebook users, is that they are captives who are not there because they choose to be, but because their friends are (critical mass), they are tied to their history on the site (the new Timeline cements that in) and its a ghost town in Google so it’s boring there at the moment.
          Sharon, do you hear this as well?

          • Sharon Hurley Hall says:

            I certainly hear that about Facebook a lot, Natalie. In fact, I get the impression that no single network has got it totally right for users. Many of us are held hostage by the need to be where our friends are. If our friends leave, then we will too (think MySpace). Of course, Google+ has to attract and keep those friends for more people to use it, but for business, it still makes sense to be there.

            • Here’s an analogy that might hold true- I guess we will find out in time….Social networks are kind of like bars or clubs. People go there to hang out with friends, catch up…just be the social beings that made us, and make us human. That being said, people tend to like to hang out in cool bars. There are very few bars that consistently keep their clientele. People tastes change, they move to another bar for some reason, and they start hanging out there and that becomes the popular hangout. Sometimes the change takes a while, but bars and clubs can close on this flow of clientele when they lose their status as the coolest hangout. One way to look at Facebook is as the cool hangout for the moment. However, some people are starting to think the barman is a bit rude, they keep changing the decor, sometimes there’s bar fights and they keep running into their workmates there after too many drinks making it hard to take the next day off with a hangover. They’ve heard about this other bar, which sounds really cool, but the IT crowd seem to hang out there a lot so maybe its kinda nerdy. Eventually, most people end up going there to check it out, and before you know it, they all stay there. The place starts rocking…..and the other place shuts it doors when even the hardcore daytime regulars at the bar couldn’t be bothered turning up anymore.
              And the people will hang out in the new place for a while, until an even cooler place opens up down the road….
              Mmmm….just a simple , crazy analogy. It’s early days in the social network wars, so it will be interesting to see how it plays out.

    • Light Treasure says:

      David Hellyer:

      I agree with you that this article is extremely one-sided, biased and could very well be propaganda.

      However, your comment isn’t exactly objective and in fact seems to be verbatim copy of Anti-Google opinion from tech reporters or bloggers, most of whom have really no idea about what they’re talking about.

      Let’s see… I checked your G+ profile and it seems that you haven’t posted anything public there since Sept 28. Most of your post just note that there isn’t anyone on G+, and in fact your first post seems to be declaring G+ as “rubbish”.

      Apart from the fact that you had already made up your mind that G+ was “rubbish” when you joined it, you expected that people would suddenly leave facebook and join G+ and form communities withing 1 month!

      That is just a fool’s dream. Even Google knows that.

      So it isn’t really a surprise that you don’t find G+ engaging. You have already decided it yourself.

      At this stage, G+ is nowhere near facebook, and hence I agree with you that this article is propaganda. But I’ve been a G+ user since it’s launch and I’ve seen that user interactions is growing each and every day. Google has something going on here, something which is much different from what it had with Buzz or Wave.

      Check out any celebrity’s page on G+. Or check out some good brand pages: NASA, Pepsi, Coca Cola., Cadbury, H&M, Mashable…

      There is _consistent_ interaction there. And there definitely is an upward trend in terms of pageviews, user adoption and user interaction as well. Don’t proclaim the death of something which keeps drawing back users even after 7 months of launch!

      So, in short: you comment is biased, short-sighted, not based on any research, and in fact just copied opinion!

    • Sharon Hurley Hall says:

      Fair point, David. I like Google+ as you can tell, though I never felt that way about Buzz or Wave. I’m hoping that Google+ will avoid the mistakes of those platforms.

      • Thanks for the conversation starter, I hope you didn’t take my comments personally… everyone is entitled to their own opinion. I guess you kinda lured me in with the title, and I never really got over it – lol :)

  9. Fitoschido says:

    Great article. This time Google successfully made a social network, and I’m enjoying it! It’s concept is simple and it’s easy to use and set up! Seems that it allows to have real conversations and not just gossip like in Facebook.

  10. Leon says:

    Agree totally. I’ve been trying to convince my friends to make the switch for months. I’ve tweeted it, I’ve posted it all over my Facebook wall. The problem I have is that while they may give it a shot after I recommend them to do so, they then find themselves on here while the rest of their friends are still on Facebook, and they inevitably end up sticking with Facebook. I’m sure if a large portion of my friends list switched at the same time, then they would probably end up sticking around and even promoting it further.

    Another problem is that not many of my friends had even heard of it until I told them about it. Also, as somebody has already pointed out, while “Circles” makes perfect sense to me here in UK, having lived in Beijing and done my degree in Mandarin and Chinese culture, the concept of a Circle rather than their own “guanxi” networks, would probably be lost and confusing – in saying that, we’re now talking about Googles competition with RenRen.com (Chinese facebook) and then the Russian VK.com.

    I’m certain the shift will take place, as it did from MySpace and FacePic to Facebook.

    • Sharon Hurley Hall says:

      One of the issues I know some of my friends have had, Leon, is that you send them to a photo album and they get asked to sign up before they even know what Google+ is. I think if they had been allowed to interact with the stuff I shared with them, that would have made Google+ more interesting to them. I keep singing its praises and have set up pages for my business too.

      Language is an interesting issue. It would be an idea to access Google+ in another language and see how they describe the core G+ concepts – maybe that’s something the developers should work on.

  11. Annie Sisk says:

    Good thoughts, and I agree completely that Facebook’s fighting an uphill battle on the privacy front. Google+ has the benefit of the lessons Google learned from the Buzz debacle, as well as the Facebook backlash that pops up periodically. There’s a LOT to love about Google+ – I admit I’m not quite *there* yet, but I do see many advantages to its general set-up over the ever-being-tweaked Facebook.

    • Sharon Hurley Hall says:

      Thanks, Annie. I think Google+ has a lot of potential. I’ll admit to really liking it from the start. I don’t think it’s perfect, but for me at least, it’s better.

  12. Steve Hughes says:

    Catchy title, but not true. Yes, Google is forcing users to become G+ users if they register for other Google services, in particular Gmail. What are they to going to do being so far behind FB? It doesn’t matter the most of these new users won’t be active G+. They need it for the “User” numbers.

    Privacy? Come on Sharon. Google is arguably worse than FB in this area. Online privacy is an oxymoron. From Information Week just yesterday – “Google stepped in it, again. The company was caught bypassing the privacy settings of those using Apple’s Safari Web browser, which unlike other major browsers blocks third-party cookies by default. Google, like just about every other online company, relies on cookie files to improve ad relevancy, to identify users, and to deliver online services.” What were you saying about Google privacy again?
    Generally I don’t think FB or Google+ Pages are worth much right now. In both cases, it is simple enough to create so as a SMB you should be taking advantage of both platforms.
    Yes, the new Google search almost forces you to be active on G+. This is arguably a conflict of interest for Google, but this should be enough for those concerned with SEO to participate.
    It sounds like you had a nasty breakup with Facebook, and G+ was waiting for you with a big pitcher of Kool Aid. Stop drinking the Kool-Aid. It makes things fuzzy.
    This was a great, inviting title, which should generate a ton of comments. Kudos for that Sharon. Very well done. Have a great one.

    • Sharon Hurley Hall says:

      We’ll have to agree to disagree on which is worse re privacy, Steve. As for fuzziness, I see the flaws in Google+ too, but at the moment it appeals more overall.

  13. Nicole Fende says:

    Hi Sharon,

    I had not realized that all new Gmail users were also going to be put on Google+. I see the pros you raise about Google+, in particular the privacy issues vs. FB, and the easy user interface regarding circles vs. FB where there are days I wonder if the programmers drink on the job. However I do have two concerns with Google+. The first is that no one outside of hardcore SoMe people seem to even know it exits. The second is that I feel a bit strong armed to participate with their new Search Plus. At the end of the day, I’m in business and it’s a tool that deserves time and attention. Thanks for the article.

    • Sharon Hurley Hall says:

      Even though I like Google+, I don’t care for the strong-arm tactics either, Nicole. I suppose that’s how Google plans to solve the first issue you raise – we’ll see if it works.

  14. I’ve never been an early adapter — especially where social media is concerned. And I’m a marketer for cryin’ out loud! But I know when I need to know something, and Google+ is one of those. My particular issue is that they wouldn’t give business accounts until just recently, so now I have two Google+ accounts — one for my generic/private gmail account, and one for my google apps account. I’m literally spinning over this and wish they would figure out a way for those of us with multiple accounts to consolidate.

    • Sharon Hurley Hall says:

      I am with you there, Tea. I have exactly the same issue and have been waiting for the long-promised account migration feature. Some people I know have cut their losses and started again, but I’m reluctant to do that.

  15. Circles is an excellent easy-to-use feature of Google+, but it is about the only one.

    At the moment Google+ looks and feels like a bolt on to another system (which I suppose it is) and not a fully functional Social Media platform.

    When both Facebook and LinkedIn are still easier to use and more intuitive, notwithstanding that other platforms have more users, then Google+ will continue to be a place for Google fans and “we better sign up because it’s Google” users.

    Gareth

  16. Rob Stretch says:

    And right now there are 12x more tweets about this article than +1s.

    • Oli Gardner says:

      That’s because Twitter is more established that the +1 concept which is new to many people (not everyone know what will happen when they click the +1 button). More importantly nd the content was shared via Twitter which guarantees that the readers will have a Twitter a/c – hence more tweets. Make sense?

  17. Dan says:

    How are we supposed to take a site seriously if they don’t even have a “Like” button where the article can be shared on one of the highest trafficked sites on the internet? Google plus is a big geek circle jerk…non-tech people are still fine with Facebook and it’s going to be near impossible to get them to migrate over. There’s no way they’re giving up years of developing a FB profile just to go start over on G+, with a whole new learning curve. People are lazy. You’re making assumptions that are baseless. Unbounce needs to find some better blog contributors. This place had become pretty pathetic lately.

    • Oli Gardner says:

      If I could ask, which types of posts from the past did you prefer Dan?

      • Dan says:

        Posts about conversions with hard data backing them would be good. That is what you’re trying to sell, right?

        I see you added the like button to the sidebar again, but it’s blowing up the layout at the top of the page now.

        • Oli Gardner says:

          Yeah – it *should* be fixed now – (if you were seeing a wide gap between FB and Pinterest).

          Thanks for the feedback btw. Yeah, data is definitely key – and we will try to put as much of that in as possible.

    • Oli Gardner says:

      I disagree that it will be near impossible to migrate over. Google+ has some smarter mechanisms especially for segmentation and hangouts – and I think they are adding some much needed clarity. Whereas Facebook is rolling out timelines which I personally find really confusing (and will require that businesses relearn and redesign their pages.

      And there’s no suggestion that you should give up on your FB profile – just add another platform to extend your reach. If you don’t want to then that’s okay too :)

      • Dan says:

        You’re looking at it from a tech savvy user’s perspective. It might work ok from a B2B standpoint, but most Facebook users (and the population in general) are not that tech savvy and honestly don’t give a crap about things like segmentation (takes time…people are lazy), redesigning their pages (because they don’t have & don’t care about the look of pages), or extending their reach.

        I think the main issue I have is that the title and tone of this article are misleading. It reeks of the kind of junk that gets posted on some of the “top” SEO blogs out there. Google isn’t kicking anyone’s ass in social media. They’ve failed at it repeatedly and it’s clear the only way they can get adoption is by forcing it. Sounds like a loser mentality to me. If it was great, it would be optional.

  18. Dan says:

    To clarify the lack of a “Like” button…I mean the sidebar with the rest of the social buttons. The “Like” button at the bottom of the article is not going to convert so well…go figure. I thought Unbounce was about converting visitors to an action.

    • Oli Gardner says:

      The top Like button was just taken off temporarily while we ran some tests on the pin it button. It’ll be back shortly. Agree with your point though.

  19. Hey Sharon, top article! I’m still on the fence; well really with any social networking. While I see it COULD be advantageous, I can’t see that it’s worth that much attention really – actually, depending on your market.

  20. Thanks for this article! You are putting together the benefits very well in this post. :) +1

  21. […] Why Google+ is Kicking Facebook’s Ass for Business Marketing | Unbounce Read how and why Google+ business profiles have become more effective than Facebook Pages for businesses. […]

  22. Rick Noel says:

    What a great post. Shared on all my social networks (G+, Facebook … the irony, Twitter, LinkedIn, Inbound.org). I couldn’t agree more on all points made. There is still time for businesses to get in on the ground floor. I have been a longtime user of facebook for personal networking and for promoting my Internet marketing services agency with a facebook business page. As an Internet marketer, we use many of the Google tools on a daily basis, so Google Search, Plus Your World search update was the tipping point to jump into Google+ with both feet though we beta test a personal profile prior to launch last summer. If anyone wants to connect with our business page on G+, we can be found at: https://plus.google.com/u/0/b/109873080991223388331/ – will add you back! It seems to be much easier to get personal connections and conversations on G+ but harder to get connections to business page. Still advantages to posting your content on business page, sharing publicly and showing up in the search results of those in your circles and their circles. Awesome platform and audience. Time for savvy businesses to get on board.

    • Sharon Hurley Hall says:

      Thanks, Rick. I suppose as more people join the site you will get the same interaction on the business page. I address that issue by selectively cross posting from my business page to my profile.

  23. Prakruthi says:

    We were on the fence with Google Plus, mainly because we were not sure how many users were actively using Google Plus. thank you for sharing your thoughts on G+. You have made one more business sign up on it ! :) Thanks for sharing!

    • Oli Gardner says:

      Glad it helped Prakruthi! It’s always tough to adopt something new – but now certainly seems like the right time.

  24. […] Why Google+ is Kicking Facebook’s Ass for Business Marketing […]

  25. […] picture is worth a thousand words. I was commissioned to write this article for the Unbounce blog. I wish I could take credit for the title (the editor did some tweaking), but […]

  26. Andrew Morenski says:

    Love it. All the trolls seeking self-validation posting cyberclutter can stay on FADEbook.

  27. Great article Sharon. We’re seeing early B2B adopters of Google+ as an additional social media channel, however, you are correct in saying many are still on the fence and at this point in time working cautiously on Google+ initiatives. It may just take some time for businesses to realize the same social media value from Google+ as they may have had with the other social media channels combined with traditional PR.

    • Sharon Hurley Hall says:

      Good point, Alison, and of course, Google+ will also continue to evolve. Perhaps as it does, there will be even more reasons to make the move (or at least add it to the mix.)

  28. I do not agree for the simple reason that companies are already marketing their Facebook pages massively.

    You often see add where companies do not mention their own URL but, instead they mention their Facebook URL.

    • Sharon Hurley Hall says:

      It’s true that people promote their Facebook URL heavily now, Michael, but a couple years ago many of them were still dismissing Facebook as a viable business tool. For me, that means that in a couple of years they could promote their Google+ URL just as heavily (especially if Google supports vanity URLs natively).

  29. […] breaking news: one more I just saw: Why Google+ will Kick Facebook’s Behind (Business […]

  30. […] There are, of course, more social networks open to you than those I’ve mentioned above. These were my recommendations to Kim. I left Google+ off the list mainly because I’m not having fun there and feel like we’re just being dragged there by the mighty might of Google. […]

  31. Great article, Google + is growing on me lol, Thanks!

  32. Google+ may be better for a marketers, except for the minor problem that your audience isn’t there. Reminds me of the story of looking for your lost keys under a lamppost, far from where you lost them, because you can see better under the light.

  33. […] Why Google+ will Kick Facebook’s Ass for Business Marketing – Unbounce […]

  34. Vishnudath says:

    Great Article. Google+ Always Rocks :D

  35. […] on unbounce.com Tweet Category: Uncategorized May 7, 2012 at 3:31 am No comments Hannah ← […]

  36. Ronak says:

    I really find google+ better than facebook. It has made easy to manage lot of accounts and even blogger has been associated with google+ profile. But I feel it will take a lot of time for people to get adapted to it as people have become addicted to facebook.

  37. […] already know that we think Google+ is pretty rad, but can it really be a good business tool? It certainly can and we’ve got the infographics to […]

  38. No dude, I think its not happening. Day by day g+ is fading

  39. icliniq says:

    To be honest, I wasn’t sure about G+ because I dont think that many people are actually using it actively. But after reading your article I know that I have to focus on Google Plus also more from now on. Thanks for this…

  40. icliniq says:

    Great post! We have been focussing too much on Facebook , and haven’t paid enough attention to G+. Will forward this to the whole team! Really well said!
    Thanks

    Arjun