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David Fothergill
David Fothergill is a search marketer with a wealth of experience in Paid Search, Conversion Optimization & Web Analytics. He is a Google AdWords and Analytics certified individual and has managed search marketing accounts for clients in over 25 countries and languages, in verticals including retail, finance, travel & the entertainment industry.He holds a BSc in Mathematics and as a result is an advocate of the power of numbers within marketing, but strongly believes that analysis only has value when it is tied to business goals and is insightful enough to improve the marketing strategy.Currently working as a Project Manager with UK-based search marketing agency QueryClick, he maintains that because he was once a musician he doesn't need a sensible haircut (note: bio photo is considered relatively compact and tidy)