Posts by David Fothergill

Conversion Fest
Contest Entry

“It’s not a popularity contest…oh, wait, it is!” – Measuring and Optimizing Social Engagement

Social media is all grown up and with greater maturity comes greater responsibility – the new kid on the block must now face up to the same level of accountability as more established marketing channels. And not just in terms of driving traffic, but also in adding value to the bottom line…

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