Posts by David Murton

Infinite Page Scrolling – How it Affects Users & Conversions

To see an example of infinite scrolling, visit the Google Images site and do a search. Instead of having to click the next arrow when you get to the bottom of a page of results, the images just keep scrolling, and scrolling, and scrolling. Infinite scrolling doesn’t confuse visitors by forcing them to jump around between different pages.

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