Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simply put, it’s about delivering emails to the user based on information gathered about their user habits.
This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. Today’s post is from Garry Lee, Director of Analytics at RedEye.com. Conversion rate optimization (#cro) is a popular phrase – just look at the number of people mentioning it on twitter inContinue Reading