Posts by James Scaggs

3 Simple AdWords Bidding Tweaks to Outsmart Your Competition

Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.

5 Ways to Beat Your Competitors With Killer PPC Ad Copy

If you want to write winning PPC ad copy, then you need to look beyond “best practices.” Here are five ways to optimize your copy for more conversions.

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