Uncovering the ever-elusive magic bullet.
I have been optimizing websites from a business/sales perspective for about 8 years, and about a month ago, I finally made that “Magic Bullet” change most people look for when optimizing their sites. Its rare to change a word and double your conversion rate.
I’ve done it on landing pages, emails, and micro-sites, as well as for site “micro conversions” (improving one piece of a larger process, such as a form) but to increase end conversions on a complex eCommerce site with a single word change, without spending a dime or increasing targeted (paid) traffic, this was rare and worth sharing.
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