The holy grail for most marketers I talk to is being able to track a lead – or even a sale – all the way back to the original source keyword. This post shows how to track keyword origin from multiple sources in Salesforce…
Ryan Kelly is founder and CEO of Pear Analytics, an Internet marketing software and services company based in San Antonio, Texas. A mechanical engineer, Ryan has extensive experience in web analytics and search engine optimization. Pear's free website analyzer software has run nearly 1 million websites since it's launch in 2009, and continues to run at nearly one report per minute.
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