PPC (Pay-Per-Click) Marketing Blog Posts

Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?

Your landing page has zero conversions. What do you do? Change what it means to convert! Here’s how to choose an AdWords conversion event that makes sense for your campaign.

The Baker’s Guide to PPC Marketing

Who said PPC marketing was a piece of cake? It’s actually the whole thing! Here are the 6 ingredients of a tasty PPC campaign, from keywords to landing pages.

How to Get Your Leads to Like You More with Facebook Custom Audiences

Sometimes the low-hanging fruit is the juiciest. Here are 4 simple ways to boost your social PPC campaigns with Facebook custom audiences.

How to A/B Test Circles Around Your Competitors in AdWords

There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.

The Secret Power of the AdWords Search Terms Report

For AdWords marketers, smarter keyword targeting means higher CTRs, higher CPC and, yes, a better Quality Score. Here’s how to achieve all three goals using the under-appreciated Search Terms Report.

Why Did Google Disapprove My AdWords Ad?

Frustrated by Google rejecting your AdWords ads? Don’t fret – we break down the most common reasons for disapproval and explain how to get your ads and landing pages out of the doghouse.

98% Of Your Paid Ads Are A Colossal Waste of Money [Videos]

That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. In this post you’ll learn the 2 pillars of successful PPC marketing. Attention ratio and message match. Read on at your own peril.

The Definitive AdWords Audit Guide [with Interactive Checklist]

Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It’s time you conduct an AdWords audit and take a look at your PPC account as a whole.

13 Pay-Per-Click Blogs We Googled So You Don’t Have To

Looking to boost your PPC knowledge? Check the best of the best pay-per-click blogs on the internet. Whether you manage a multi-million dollar marketing budget or are looking to invest $0.30 on your first click, you’ll want some guidance from the folks who’ve been there before.

Is the New Google AdWords Offline Conversion Tracking Worth the Investment for SMBs?

How much is a phone call or in-person visit worth to your business? Find out if offline conversion tracking with the new ‘AdWords Conversion Import’ is right for you.

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