There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.
For AdWords marketers, smarter keyword targeting means higher CTRs, higher CPC and, yes, a better Quality Score. Here’s how to achieve all three goals using the under-appreciated Search Terms Report.
Frustrated by Google rejecting your AdWords ads? Don’t fret – we break down the most common reasons for disapproval and explain how to get your ads and landing pages out of the doghouse.
That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. In this post you’ll learn the 2 pillars of successful PPC marketing. Attention ratio and message match. Read on at your own peril.
Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It’s time you conduct an AdWords audit and take a look at your PPC account as a whole.
Looking to boost your PPC knowledge? Check the best of the best pay-per-click blogs on the internet. Whether you manage a multi-million dollar marketing budget or are looking to invest $0.30 on your first click, you’ll want some guidance from the folks who’ve been there before.
How much is a phone call or in-person visit worth to your business? Find out if offline conversion tracking with the new ‘AdWords Conversion Import’ is right for you.
Quality Score and Click Through Rate (CTR) are given too much emphasis by PPC agencies and advertisers. Optimize your AdWords for profits, not Quality Score.
We’ve gathered the best advice on pay-per-click marketing. Soak up the knowledge from these masterminds and you will be on your way to PPC greatness.
Pay-Per-Click marketing is like online dating: it’s all about making a match, baby! Learn how to make your PPC ads match your landing pages and take your performance marketing to a whole new level.