PPC (Pay-Per-Click) Blog Posts

Why Did Google Disapprove My AdWords Ad?

Frustrated by Google rejecting your AdWords ads? Don’t fret – we break down the most common reasons for disapproval and explain how to get your ads and landing pages out of the doghouse.

98% Of Your Paid Ads Are A Colossal Waste of Money [Videos]

That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. In this post you’ll learn the 2 pillars of successful PPC marketing. Attention ratio and message match. Read on at your own peril.

The Definitive AdWords Audit Guide [with Interactive Checklist]

Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It’s time you conduct an AdWords audit and take a look at your PPC account as a whole.

13 Pay-Per-Click Blogs We Googled So You Don’t Have To

Looking to boost your PPC knowledge? Check the best of the best pay-per-click blogs on the internet. Whether you manage a multi-million dollar marketing budget or are looking to invest $0.30 on your first click, you’ll want some guidance from the folks who’ve been there before.

Is the New Google AdWords Offline Conversion Tracking Worth the Investment for SMBs?

How much is a phone call or in-person visit worth to your business? Find out if offline conversion tracking with the new ‘AdWords Conversion Import’ is right for you.

Why You Shouldn’t Optimize for Quality Score

Quality Score and Click Through Rate (CTR) are given too much emphasis by PPC agencies and advertisers. Optimize your AdWords for profits, not Quality Score.

23 Pay-Per-Click Lessons from Marketing Masterminds

We’ve gathered the best advice on pay-per-click marketing. Soak up the knowledge from these masterminds and you will be on your way to PPC greatness.

Increase PPC Conversions by Playing Matchmaker with Your Ads & Landing Pages

Pay-Per-Click marketing is like online dating: it’s all about making a match, baby! Learn how to make your PPC ads match your landing pages and take your performance marketing to a whole new level.

Increasing Your PPC Quality Score is Like Catching Fruit Flies

Learn how to improve your PPC Quality Score with this clever metaphor. Your ROI will soar and you’ll be singing Google melodies & praises until your neighbours tell you to shut up.

How Do I Improve My PPC Quality Score?

Your PPC Quality Score is a BIG deal when it comes to pay-per-click marketing. Learn everything you need to know and more with these 10 Quality Score posts.

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