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Our Next Webinar

Using Overlays to Get More On-Site Conversions

Unbounce Conversion Optimizer Angus Lynch will teach you how overlays work and when you should use them. Plus, find out which offers to include based on buyer intent.

DID YOU KNOW WE HAVE A PODCAST?

Become a Better Marketer. Anytime, Anywhere.

Listen and learn on the go with Unbounce’s Call to Action marketing podcast. Tune in and get inspired in the car, while you cook, or at the gym.

Pay Per Click

Pay-per-click is the term used to describe inbound traffic that comes via paid search sources such as Google AdWords (or the Bing/Yahoo equivalent) or Facebook Ads (in the social realm).

If you want to learn more about pay-per-click advertising campaigns, check out The Ultimate Guide to PPC Landing Pages or one of our popular posts on the subject: You're Doing AdWords Wrong (Here's How to Make It Right).