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Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.”

Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase).

And it’s not just because we love our customers. I mean, we do love our customers, but putting a customer on it — particularly in the form of a case study — is a compelling way to inject social proof into your marketing. And persuasive social proof can be just the thing to convince your prospects that they need what you’re offering.

But how does one create a case study that provides social proof and ultimately wins you customers?

Our friends at JBH Agency (a UK-based content marketing agency) have the answer: a 34-point checklist for creating a case study that converts. It’ll take you through the whole process, from choosing the right customer to feature to selecting a case study format to documenting its impact.

Psst: If you’re more of a reader than a visual learner, check out the original article that inspired this infographic, written by Ayelet Weisz.

case-study-infographic
Embed this infographic on your site

About Amy Wood
Amy Wood is a writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
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  • This is an excellent post, and certainly the most comprehensive I’ve read dealing with case studies. It has certainly given me ideas for creating case studies as a service more creatively. Thank you.

  • Seems like this may be good information but unfortunately it is unreadable on mobile and for some reason you have made it so that it can not be zoomed on mobile?

  • Wow! Great content @Amy. Since your content is based on infographic it helps in easy understanding for the readers. As pictorial depiction enables for an easy read.

  • This is an excellent post, and certainly the most comprehensive I’ve read dealing with case studies. It has certainly given me ideas for creating case studies as a service more creatively. Thank you.

  • Hi Amy,
    Content is based on infographic it helps in easy understanding .

  • Great work! All the useful information created in a very nice way. These tips really help in the ultimate goal of conversion. Thanks for sharing.

  • Nice Information.
    Thanks for Sharing.

  • Nice Post.
    Thanks for Sharing this valuable info.