what is unbounce
CATEGORY
Our Next Webinar

Using Overlays to Get More On-Site Conversions

Unbounce Conversion Optimizer Angus Lynch will teach you how overlays work and when you should use them. Plus, find out which offers to include based on buyer intent.

DID YOU KNOW WE HAVE A PODCAST?

Become a Better Marketer. Anytime, Anywhere.

Listen and learn on the go with Unbounce’s Call to Action marketing podcast. Tune in and get inspired in the car, while you cook, or at the gym.

The History of Content Marketing [INFOGRAPHIC]

In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead.

Have a look at this steep slope from Google Trends:

content-marketing-google-trends

But content marketing isn’t new. Certainly not as new as this graph would suggest.

Businesses have been producing content to create hype and desire for their solutions for a very long time. What’s new is the technology and channels we use to distribute this content.

Content marketing has a rich history, and the folks over at Content Marketing Institute have put together this gem to tell the story (BTW, they even made a documentary too).

It all starts in 1732 with a man you may have heard of: Mr. Benny Franklin.

History of Content Marketing 2016

Embed this infographic on your site

About Amanda Durepos
Amanda Durepos is Unbounce’s Blog Editor and an aspiring dog owner. Former gallery director and freelance blogger, she has a love for curating great content. Find her on Twitter: @amandadurepos
» More blog posts by
  • I knew is content marketing isn’t new but not so old. Thanks for sharing such an informational post.

  • Thanks Amanda, for such an informational post about content marketing. I was confused about content marketing but now I got some knowledge about this.

  • interesting share and reading history, starting from 1732 :)

  • Thanks for artikle ^)

  • Thanks for amazing post!

  • We have spent a serious amount of time doing content and we know first hand that it works. Traffic increases add value to the customer experience. many thanks for your article

  • Hey Amanda,

    Thank you for a most enjoyable article on content marketing and ‘the history of’. It is funny, because when one thinks of content marketing, they think of the ‘now’ instead of the past. However looking back at some of the examples in the info-graphic, like the Jell-O recipe book (for free), it really IS content marketing. In our industry, we have seen more people using press release distribution to help with their content marketing messages. An interesting approach.

    Thank you again for the excellent info-graphics and info.

    Michael
    24-7 Press Release Newswire

  • Really informative post on content marketing. :’)

  • Learning complicated tasks that involve a number of different steps can be challenging, even if you use bullet point lists to break it down to its most basic components.

  • Great Post. After Images, Infographics and videos are the next bing thing in social media.

  • Great infographic! I love how informative and detailed the timeline is! This should be known to many startup SEO.

  • Great read. Very detailed

  • Excellent job. I am going to use this infographic in my blog. But 2016 is the year of growing video marketing, don’t you think? Google is giving attention for the videos opened a new window in the marketing era.

  • Great article! I never knew content marketing was THAT old! The use of infographics let me stay on the page and completely read the article. History is not so boring after all!

  • Great infographic and I am stunned that the concept was around late in the Victorian era. Still, a nice discovery. The platform may change but the concept remains I believe.

  • I don’t even understand how I ended up right here,
    however I believed this publish was once great.
    I don’t realize who you are however certainly you are going to a
    famous blogger for those who are not already. Cheers!

  • Everyone agrees that the content is the king.. So if we wanna our web has much visitors, wa have to provide the best article..