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Portrait of a Content Marketer: More Than a Marketer [INFOGRAPHIC]

Being a successful content marketer isn’t just about writing snappy blog posts.

Modern-day content marketers need to have their fingers in many, many pies.

8gTABsZ
Don’t quit your day job, Homer.

It’s true: the best content marketers are multifaceted and multitalented folk.

Just ask our friends over at Uberflip who put together this infographic that shows how good content marketers are essentially full-stack marketers.

Modern day Renaissance (wo)men, if you will.

content-marketer-infographic

Embed this infographic on your site

About Amanda Durepos
Amanda Durepos is Unbounce’s Blog Editor and an aspiring dog owner. Former gallery director and freelance blogger, she has a love for curating great content. Find her on Twitter: @amandadurepos
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  • Content marketing is a necessity for me as I am very new to content zone and have just made a new blog http://www.penegg.com

  • Does this only apply to “content” marketers? Or is this just the modern state of marketing? I would argue the latter.

  • Content Marketing is really quite difficult and yields amazing and long-lasting results. Everyone should use content marketing as their major promotion strategy and other strategies as a backup.

  • Yes! Thanks, Uberflip, for such a great depiction of our role in content today. It’s more than just writing – it’s in what you do with it!

  • Content marketing is really cool but pretty hard for new one’s. Content marketing is really a new cool starting for your business or blog. This is really a helpfull article.
    Thanks for sharing this one.
    Thank you :-)

  • hai friends how to write a genuine article with out copy content

  • Claire

    I have never seen anyone capture so well the essence of how complex this skill set is.

    One thing I would add is experience. You simple cannot teach someone how all of this comes together; the SEO expert’s nose is developed with time and trial and error.

    Great work Amanda!

  • James

    Great infographic! I agree with every point mentioned :)

  • EMMANUEL MENSAH-ABRAMPAH

    I agree with every point outlined in there,
    Another way to promote your business and content is to have a short video which describes your services and content.
    This is my secret supplier who have helped me all this while
    https://goo.gl/6n3GfT.

  • thats great thanks for share

  • that was a useful info. Thanks a lot :)

  • Content marketing is useful to get attention of audience. I saved it into my bookmarks. Thanks For Sharing This Useful Information .Would come back to visit soon Thanks again for the post.

  • Amanda, thanks for the great insights. We are currently looking for a content marketer. However, taking into consideration that we are an IT company, it is quite hard to find a person that will match all the criterion. What is your experience, where is the best place to look for such people?

  • ok that’s great

  • I think I could use this as a job description! The infographic doesn’t put any priority on the above skills. What would you think are the top 3, or a weighted view of the most important?

  • hi i read ur article and its really very useful ,but can u help me ,actually i have a website related to pest control so can u sugges me how to do seo for my website that will give good traffic and rank to my website.