The Content Marketing Explosion [Infographic]

By | Google+ , February 9th, 2012 in Content Marketing | 22 comments

Content marketing isn’t exactly a new marketing technique, but it’s seeing massive growth in 2012, with new and innovative ways to promote brand awareness and build customer retention.

From articles and social media to data visualization such as infographics, brands are using these techniques to leverage their marketing efforts and create a wider reach. Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start.

Duplicate low quality content is replaced by authentic, branded, shareable content in the search engines. Google initiated this change with its recent Panda update, forcing content farms out.

In this infographic by BlueGlass Interactive, an internet marketing agency who recently acquired Voltier Digital, a digital marketing agency specializing in content marketing, you will find information about the power of content marketing.


If you liked this graphic, you might enjoy our collection of marketing infographics.

– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. This is a fantastic infographic. An info packed visual presentation that conveys everything (seemingly) effortlessly. I would *love* to see this as a downloadable .pdf so that I could print it out as pages for my reference binder. Kudos on this one!

  2. Friend says:

    Oli,
    Your image is used without your permission here: http://www.bright-tax.com/blog.html

  3. [...] Read Full Article: The Content Marketing Explosion [Infographic] | Unbounce. [...]

  4. [...] Read Full Article: The Content Marketing Explosion [Infographic] | Unbounce. [...]

  5. [...] You can see the whole graphic in readable size on Oli Gardner’s blog at unbounce. [...]

  6. [...] If they really want to get the most out of a website, by today’s standards, they need rich, interesting and relevant content. And it needs to be updated as often as possible within reason. On top of that, businesses that [...]

  7. [...] bastante bien el valor que está tomando el contenido como el eje de acciones de marketing.Vía: UnbounceEtiquetas:marketing, sem, seoSin comentarios, ¡sé el primero!Dejar una [...]

  8. [...] Read Full Article: The Content Marketing Explosion [Infographic] | Unbounce. [...]

  9. [...] Read Full Article: The Content Marketing Explosion [Infographic] | Unbounce. [...]

  10. [...] Content marketing is itself a Big Scary Trend. Searches for it have rocketed in the past year and especially since the start of 2012, a sure sign of a phenomenon hitting the marketing mainstream. Brands now have Chief Content Officers and content strategies, and 61% of marketers plan to spend more on content marketing over the next year (according to the Content Marketing Institute). [...]

  11. [...] I prove my case, let’s have a quick recap of some of the benefits of content marketing [...]

  12. Roland says:

    Good infographic … in the “tactics” part it would be cool to see how effective these tactics are – a lot of my clients are using eNewsletters but the result more than questions this particular form of content marketing.

  13. Great Infographic, i am a big believer that if you do not have a blog for your business site you are in big trouble

  14. [...] So whether you’re just getting started, or a seasoned vet, all 5 of these posts are definitely worth a Friday or weekend read, if content marketing is your MO… Which it should be. [...]

  15. I drop a comment when I appreciate a article on a website or if
    I have something to contribute to the conversation. It is a result
    of the fire communicated in the article I read. And on this post
    The Content Marketing Explosion [Infographic] | Unbounce.
    I was actually moved enough to write a comment ;-) I actually do have a couple of questions for you if it’s allright. Is it simply me or do some of these remarks appear like they are written by brain dead people? :-P And, if you are posting on other social sites, I would like to keep up with you. Could you list the complete urls of all your social sites like your linkedin profile, Facebook page or twitter feed?

  16. […] 5 simple ways to repurpose your CV. Can’t get any easier than this. You multiply your presence on the web and you promote yourself in a unique way. If you still have doubts about the importance of content and repurposing it, you might want to check this excellent Infographic about the content marketing explosion. […]

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