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The Content Marketing Explosion [Infographic]

Content marketing isn’t exactly a new marketing technique, but it’s seeing massive growth in 2012, with new and innovative ways to promote brand awareness and build customer retention.

From articles and social media to data visualization such as infographics, brands are using these techniques to leverage their marketing efforts and create a wider reach. Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start.

Duplicate low quality content is replaced by authentic, branded, shareable content in the search engines. Google initiated this change with its recent Panda update, forcing content farms out.

In this infographic by BlueGlass Interactive, an internet marketing agency who recently acquired Voltier Digital, a digital marketing agency specializing in content marketing, you will find information about the power of content marketing.


If you liked this graphic, you might enjoy our collection of marketing infographics.

— Oli Gardner

About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments:

  1. Adonna | The Author Pro

    This is a fantastic infographic. An info packed visual presentation that conveys everything (seemingly) effortlessly. I would *love* to see this as a downloadable .pdf so that I could print it out as pages for my reference binder. Kudos on this one!

    Reply
  2. Friend

    Oli,
    Your image is used without your permission here: http://www.bright-tax.com/blog.html

    Reply
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  12. Roland

    Good infographic … in the “tactics” part it would be cool to see how effective these tactics are – a lot of my clients are using eNewsletters but the result more than questions this particular form of content marketing.

    Reply
  13. Dirty Seagull

    Great Infographic, i am a big believer that if you do not have a blog for your business site you are in big trouble

    Reply
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