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Why Do Infographics Make Great Marketing Tools? [Infographic]

In our “Ultimate Guide to Marketing With Infographics” we covered all the ways you can leverage them to extend their reach (rather than letting them simply appear once in a blog post and fade away).

It covered:

  • Creation vs. curation
  • Researching data sources
  • Embed codes for easy sharing
  • Virality using social recycling via a landing page
  • Making them Pinnable with Pinterest
  • A PDF and much more…

Today we’ll dig into the stats behind why infographics are so effective as a marketing tool. As you’ll notice from the graphic above, people are searching for infographics like crazy! An 800% increase in searches on Google in just the last two years.

And if you read on, you’ll see a lot of crazy stats about how the human brain and our eyes perceive imagery and the affect it has on how we interact with content.

Oh, and there are some nice tweetable stats taken from the infographic at the end of the post, ready and waiting for you (you’ll be able to change what they say before tweeting them too).


Tweetable Stats

Share these quotes on Twitter so people know you’re smart:

  • Publishers who use infographics grow in traffic an average of 12% more than those that don’t
    » Tweet This «
  • In just over 2 years, infographic search volumes increased over 800%
    » Tweet This «
  • 99% of all sensory information is filtered out by the brain almost immediately
    » Tweet This «
  • Visuals are processed 60,000x faster in the brain than text
    » Tweet This «
  • 65% of the population are visual learners
    » Tweet This «

— Oli Gardner

About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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  1. Michiel

    Very nice infographic which we can use in convincing our customers to start using image more than text. Or as shown above: text as a subjective informational add onto the image.

    Thanks for sharing!
    KR, Michiel

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  3. Sydney Graham

    Great points and awesome stats! Infographics are so popular now more than ever! I think more B2B marketers should invest in creating and using infographics as well. We wrote a blog post about it and would love to know your thoughts if you get a second!

  4. Danny Ashton

    Thanks for including our infographic.. we are a big fan of the unbounce service and your many infographics so this means a lot.

  5. Luke Henry

    WOW…this infographic on infographics is awesome. The stats blew my mind. I knew they where a popular form of content marketing but man, this was shocking. I really enjoyed the part about visual vs textual processing, that really opened my eyes and made a lot of sense.

    Nice work!!

  6. inMotion marketing

    Verrrry useful arguments here not just for infographics, but any kind of data visualizations in marketing.

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  8. Infoway LLC

    Thought-provoking. Thank you so much, Oli ! You hit the nail on the head. A lot of psychology goes into marketing, and into advertising your business. And if your advertising ideas includes infographics , then there are high chance of converting your website visitors to genuine customers.

    Especially most Ecommerce site have groups or categories of products. Infographics here,wisely used to grab the customers attention and further explain the category in terms of product group application and advantages. I really enjoyed the part “about the difference in ways in which brain processes images & text”

  9. Michael at LiveCasino.co.uk

    Brilliant. We released an infographic on gambling data comparing men and women’s behavioral patterns. And it worked a treat, our blog got more hits than ever, and we’ve retained higher traffic since.

    Great infographic, great post!

  10. Mark Smiciklas

    Hi Oli – Thanks for including me in your infographic…feels a bit strange to see my mug embedded in there :)

    I thought your readers might also dig the Facebook page that supports the book you referenced. Those that are interested in another resource can check it out here: https://www.facebook.com/powerofinfographics

  11. Todd Mumford

    Hi Oli – perfect infographic to describe infographics!

    However, are we sure infographics are not just a phase? I wonder if they might lose popularity if Google begins to tout them as an unnatural link type – which is one of the reasons they have blossomed in terms of popularity.


    • Oli Gardner

      Hard to say really – I’m sure they will either evolve into a different style – or become interactive – and yes – they may well be a phase, but they certainly don’t seem to be losing any steam – especially if you look at the stats about search growth.

      Google could definitely have an effect, but I’m not to sure of the logistics there – and I wonder how much they weigh the usefulness of content that is so greatly searched for.

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  17. Sean

    I referenced your post today on my Facebook business page to convince my network of the value of infographics. Its becoming a niche Interest, very hot right now for sure. Nice work, thank you, and best to you.

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