Why Do Infographics Make Great Marketing Tools? [Infographic]

By | Google+ , October 11th, 2012 in Content Marketing | 33 comments

In our “Ultimate Guide to Marketing With Infographics” we covered all the ways you can leverage them to extend their reach (rather than letting them simply appear once in a blog post and fade away).

It covered:

  • Creation vs. curation
  • Researching data sources
  • Embed codes for easy sharing
  • Virality using social recycling via a landing page
  • Making them Pinnable with Pinterest
  • A PDF and much more…

Today we’ll dig into the stats behind why infographics are so effective as a marketing tool. As you’ll notice from the graphic above, people are searching for infographics like crazy! An 800% increase in searches on Google in just the last two years.

And if you read on, you’ll see a lot of crazy stats about how the human brain and our eyes perceive imagery and the affect it has on how we interact with content.

Oh, and there are some nice tweetable stats taken from the infographic at the end of the post, ready and waiting for you (you’ll be able to change what they say before tweeting them too).

Why-do-infographics-make-great-marketing-tools-560

Tweetable Stats

Share these quotes on Twitter so people know you’re smart:

  • Publishers who use infographics grow in traffic an average of 12% more than those that don’t
    » Tweet This «
  • In just over 2 years, infographic search volumes increased over 800%
    » Tweet This «
  • 99% of all sensory information is filtered out by the brain almost immediately
    » Tweet This «
  • Visuals are processed 60,000x faster in the brain than text
    » Tweet This «
  • 65% of the population are visual learners
    » Tweet This «

– Oli Gardner


About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. Michiel says:

    Very nice infographic which we can use in convincing our customers to start using image more than text. Or as shown above: text as a subjective informational add onto the image.

    Thanks for sharing!
    KR, Michiel

  2. […] on unbounce.com Sharen mit:TwitterFacebookTumblrPinterestEmailMoreLinkedInLike this:LikeBe the first to like […]

  3. Great points and awesome stats! Infographics are so popular now more than ever! I think more B2B marketers should invest in creating and using infographics as well. We wrote a blog post about it and would love to know your thoughts if you get a second!

  4. Danny Ashton says:

    Thanks for including our infographic.. we are a big fan of the unbounce service and your many infographics so this means a lot.

  5. Luke Henry says:

    WOW…this infographic on infographics is awesome. The stats blew my mind. I knew they where a popular form of content marketing but man, this was shocking. I really enjoyed the part about visual vs textual processing, that really opened my eyes and made a lot of sense.

    Nice work!!

  6. Verrrry useful arguments here not just for infographics, but any kind of data visualizations in marketing.

  7. […] Why Do Infographics Make Great Marketing Tools? [Infographic] […]

  8. Infoway LLC says:

    Thought-provoking. Thank you so much, Oli ! You hit the nail on the head. A lot of psychology goes into marketing, and into advertising your business. And if your advertising ideas includes infographics , then there are high chance of converting your website visitors to genuine customers.

    Especially most Ecommerce site have groups or categories of products. Infographics here,wisely used to grab the customers attention and further explain the category in terms of product group application and advantages. I really enjoyed the part “about the difference in ways in which brain processes images & text”

  9. Brilliant. We released an infographic on gambling data comparing men and women’s behavioral patterns. And it worked a treat, our blog got more hits than ever, and we’ve retained higher traffic since.

    Great infographic, great post!

  10. Hi Oli – Thanks for including me in your infographic…feels a bit strange to see my mug embedded in there :)

    I thought your readers might also dig the Facebook page that supports the book you referenced. Those that are interested in another resource can check it out here: https://www.facebook.com/powerofinfographics

  11. Todd Mumford says:

    Hi Oli – perfect infographic to describe infographics!

    However, are we sure infographics are not just a phase? I wonder if they might lose popularity if Google begins to tout them as an unnatural link type – which is one of the reasons they have blossomed in terms of popularity.

    Thoughts?

    • Oli Gardner says:

      Hard to say really – I’m sure they will either evolve into a different style – or become interactive – and yes – they may well be a phase, but they certainly don’t seem to be losing any steam – especially if you look at the stats about search growth.

      Google could definitely have an effect, but I’m not to sure of the logistics there – and I wonder how much they weigh the usefulness of content that is so greatly searched for.

  12. […] Mammalian Studios has produced this infographic on how they are great marketing tools for […]

  13. […] Mammalian Studios has produced this infographic on how they are great marketing tools for […]

  14. […] are less likely to actually read through it all and understand everything. Infographics make great Marketing Tools. As stated in the article, 90% of the information transmitted to your brain is visual. Marketers […]

  15. […] you are credible. And as for infographics, well you only need to look at the statistics on those (which are usually in infographics), to see how effective they […]

  16. […] them in small image and video bites, infographics are beginning to flood digital spaces. A recent infographic on, well, infographics reveals that from 2010 to 2012, Google searches for infographics increased […]

  17. Sean says:

    I referenced your post today on my Facebook business page to convince my network of the value of infographics. Its becoming a niche Interest, very hot right now for sure. Nice work, thank you, and best to you.

  18. […] 800% increase in infographic searches on Google in a little over two years is a compelling argument for: 1. Visual content and 2, Visual content in the form of infographics. They’re an important […]

  19. […] don’t want to store that much infor­ma­tion. They fil­ter what we need and don’t need and 99% of the infor­ma­tion gets fil­tered straight away. That means that 1% of the infor­ma­tion […]

  20. […] plenty of stats, considering turning it into an infographic. People are searching for infographics like never before – there has been a 800% increase in searches on Google in just the last two […]

  21. […] Create blog posts that go beyond text, such as infographics, slideshares, videos, etc. Sharing content that is purely visual on social media does extremely well. The number of people who are searching for infographics has increased by over 800% in the last 2 years (Unbounce). […]

  22. […] Half of the brain is dedicated to visual function (the eyes are regarded as a physical extension of the brain). (Source) […]

  23. […] face it, we all love infographics. In fact, some would argue they are the best way to present information on the internet. These Numbers Have Faces do a fantastic job presenting why they work in africa and […]

  24. […] the last two years, infographic searches have increased by 800% and publishers have increased their website traffic by at least […]

  25. […] has skyrocketed in recent years. In just over 2 years, infographic search volumes increased by over 800 percent. Communicators have taken notice too. In 2012, 43 percent of B2B marketers in the US used […]

  26. […] and efficient in doing so, but they are trending and dominating the social scene at the moment. Unbounce states that within the past 2 years there has been an 800% increase in Google searches for […]

  27. […] concepts and processes. Visuals are less intimidating than pages of dense text and even help increase information retention. In the legal context, infographics can help explain processes, dispel myths, prepare clients for […]