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Long Tail Keywords

Definition

Keywords targeted at highly-specific search queries containing three or more words. “Leather jacket” is a popular keyword, whereas “men’s leather jacket size small” is a long tail keyword.

While long tail keywords are less popular individually, they cumulatively form the majority of search queries.

“Long tail keywords are more specific; visitors that land on your website from a long tail search term are more qualified.” — @HubSpot #PPC
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Resources

  1. PPC Keyword Research 101: How To Build Your Campaigns
  2. How to Use Negative Keywords to Positively Impact Your Campaign Strategy
  3. 5 Strategies to Come up with New Long Tail Keywords

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