Permission Marketing


The privilege of delivering relevant marketing messages to people who actually want to receive them. Coined by Seth Godin, permission marketing is based on the premise that treating prospects with respect is the best way to get their attention.

“Permission is like dating. Don't ask for the sale at first impression. Earn the right, over time.” — Seth Godin
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  1. Permission Marketing (Seth Godin)
  2. The Evolution of Permission Marketing
  3. The Smart Guide to Email Marketing Conversion