what is post-conversion strategy

Post-Conversion

Definition

Using the momentum of one conversion to drive a secondary conversion request, usually on the confirmation landing page. Because your customer has already invested time, trust (and perhaps even money) with you, they’re more likely to respond positively to a second request.

Oli Gardner explains why you shouldn't just say "thank you" after earning a conversion.
“Never miss a post-conversion opportunity. You know they're into you. So offer something more.”
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Resources

  1. 7 Thank You Pages That Take Post-Conversion to the Next Level
  2. What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages
  3. Post-Conversion Landing Pages: Your Secret Weapon