20 Conversion Factoids Worth Tweeting About

By | Google+ , January 16th, 2013 in Conversion | 5 comments
Conversion Nerd

Be the ultimate conversion nerd and tweet these factoids

Factoid: A combination of fact and steroid. Known to boost your social power to illegal levels.

Fortunately, juicing social style on Twitter won’t get you booted from the World Series, but it will make you sound smarter than the average bear.

So Tweet away like your conversion career depends on it…

My top 3?

  • Don’t test for testing’s sake! Always have a hypothesis about what you think will improve & why

  • The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop

  • Only 1 out of 8 A/B tests have driven significant change

  • Sources shown below.

    Conversion Rate Optimization Stats

    conversion rate optimization tweets

    1. “One accurate measurment is worth more than a thousand expert opinons”
      Source: SEOgadget


    2. You have 0-8 seconds to make a compelling headline and landing page
      Source: Interactive Marketing


    3. 57% of companies have problems finding the expertise to optimize the copy on their landing pages
      Source: MarketingSherpa


    4. A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
      Source: EyeViewDigital


    5. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
      Source: ClickZ


    6. Companies that take a structured approach in their conversion optimization are 2x as likely to report large increases in sales than those that don’t
      Source: Econsultancy


    7. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why
      Source: PPC Hero


    8. “Focus people on what you want them to do, and you’ll get better conversions as a result.” – Anonymous genius
      Source: Unbounce


    9. The strength of your value proposition has tremendous impact on conversion
      Source: ContentVerve


    10. Two-thirds of companies say their online conversion rates have improved over the past year
      Source: Creative Thirst


    11. In 2011 alone, Google ran over 7,000 A/B tests
      Source: Pardot


    12. More than 20% of companies say they don’t have a landing page testing strategy
      Source: IonInteractive


    13. 61% of companies do less than 5 tests per month
      Source: Bryan Eisenberg


    14. The more landing pages you have, the more leads you are likely to get
      Source: HubSpot


    15. The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop
      Source: EConsultancy


    16. Only 1 out of 8 A/B tests have driven significant change
      Source: ConversionXL


    17. A 1 second delay in your site speed can result in a 7% reduction in conversions
      Source: KISSmetrics


    18. Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY
      Source: Econsultancy


    19. “Conversion occurs when your goals and your visitors’ goals meet.”
      Source: Conversionista


    20. Include a verb in your CTA copy to promote readers to take action & increase your CTR
      Source: HubSpot


    – Oli Gardner


About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. […] We mentioned we’re fans of Unbounce’s incredibly valuable conversion tips, right? Well, they’ve made our list again with 20 Conversion Factoids Worth Tweeting About. […]

  2. […] I won’t tell you which one won her tests. You’ll have to find out for yourself!Read it20 Conversion Factoids Worth Tweeting AboutWritten by Oli Gardner of  unbounce.comI should totally not be sharing this with you. This post is […]

  3. Another great CRO round up, thanks Oli & Unbounce. I think ‘don’t test for testing’s sake’ is one of the more prominent messages here. The amount of time companies spend testing page elements without knowing why or what their goal is can be quite painful! Know what you are looking to achieve and why before you test.

  4. […] on our homepage design, sometimes, less is more and “purpose trumps pretty“. “Focus people on what you want them to do, and you’ll get better conversions as a result.” All too often, we are measuring outputs rather than outcomes. Outputs are similar to tallies […]

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