20 Conversion Factoids Worth Tweeting About

Factoid: A combination of fact and steroid. Known to boost your social power to illegal levels.

Fortunately, juicing social style on Twitter won’t get you booted from the World Series, but it will make you sound smarter than the average bear.

So Tweet away like your conversion career depends on it…

My top 3?

• • Don’t test for testing’s sake! Always have a hypothesis about what you think will improve & why

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  • The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop

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  • Only 1 out of 8 A/B tests have driven significant change

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Conversion Rate Optimization Stats

• • 1. “One accurate measurment is worth more than a thousand expert opinons”
       Source: SEOgadget

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• • 1. You have 0-8 seconds to make a compelling headline and landing page
       Source: Interactive Marketing

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• • 1. 57% of companies have problems finding the expertise to optimize the copy on their landing pages
       Source: MarketingSherpa

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• • 1. A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
       Source: EyeViewDigital

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• • 1. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
       Source: ClickZ

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• • 1. Companies that take a structured approach in their conversion optimization are 2x as likely to report large increases in sales than those that don’t
       Source: Econsultancy

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• • 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why
       Source: PPC Hero

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• • 1. “Focus people on what you want them to do, and you’ll get better conversions as a result.” – Anonymous genius
       Source: Unbounce

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• • 1. The strength of your value proposition has tremendous impact on conversion
       Source: ContentVerve

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• • 1. Two-thirds of companies say their online conversion rates have improved over the past year
       Source: Creative Thirst

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• • 1. In 2011 alone, Google ran over 7,000 A/B tests
       Source: Pardot

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• • 1. More than 20% of companies say they don’t have a landing page testing strategy
       Source: IonInteractive

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• • 1. 61% of companies do less than 5 tests per month
       Source: Bryan Eisenberg

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• • 1. The more landing pages you have, the more leads you are likely to get
       Source: HubSpot

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• • 1. The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop
       Source: EConsultancy

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• • 1. Only 1 out of 8 A/B tests have driven significant change
       Source: ConversionXL

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• • 1. A 1 second delay in your site speed can result in a 7% reduction in conversions
       Source: KISSmetrics

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• • 1. Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY
       Source: Econsultancy

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• • 1. “Conversion occurs when your goals and your visitors’ goals meet.”
       Source: Conversionista

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• • 1. Include a verb in your CTA copy to promote readers to take action & increase your CTR
       Source: HubSpot

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— Oli Gardner