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20 Conversion Factoids Worth Tweeting About

Conversion Nerd
Be the ultimate conversion nerd and tweet these factoids

Factoid: A combination of fact and steroid. Known to boost your social power to illegal levels.

Fortunately, juicing social style on Twitter won’t get you booted from the World Series, but it will make you sound smarter than the average bear.

So Tweet away like your conversion career depends on it…

My top 3?

  • Don’t test for testing’s sake! Always have a hypothesis about what you think will improve & why

  • The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop

  • Only 1 out of 8 A/B tests have driven significant change

  • Sources shown below.

    Conversion Rate Optimization Stats

    conversion rate optimization tweets

    1. “One accurate measurment is worth more than a thousand expert opinons”
      Source: SEOgadget


    2. You have 0-8 seconds to make a compelling headline and landing page
      Source: Interactive Marketing


    3. 57% of companies have problems finding the expertise to optimize the copy on their landing pages
      Source: MarketingSherpa


    4. A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
      Source: EyeViewDigital


    5. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
      Source: ClickZ


    6. Companies that take a structured approach in their conversion optimization are 2x as likely to report large increases in sales than those that don’t
      Source: Econsultancy


    7. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why
      Source: PPC Hero


    8. “Focus people on what you want them to do, and you’ll get better conversions as a result.” – Anonymous genius
      Source: Unbounce


    9. The strength of your value proposition has tremendous impact on conversion
      Source: ContentVerve


    10. Two-thirds of companies say their online conversion rates have improved over the past year
      Source: Creative Thirst


    11. In 2011 alone, Google ran over 7,000 A/B tests
      Source: Pardot


    12. More than 20% of companies say they don’t have a landing page testing strategy
      Source: IonInteractive


    13. 61% of companies do less than 5 tests per month
      Source: Bryan Eisenberg


    14. The more landing pages you have, the more leads you are likely to get
      Source: HubSpot


    15. The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop
      Source: EConsultancy


    16. Only 1 out of 8 A/B tests have driven significant change
      Source: ConversionXL


    17. A 1 second delay in your site speed can result in a 7% reduction in conversions
      Source: KISSmetrics


    18. Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY
      Source: Econsultancy


    19. “Conversion occurs when your goals and your visitors’ goals meet.”
      Source: Conversionista


    20. Include a verb in your CTA copy to promote readers to take action & increase your CTR
      Source: HubSpot


    — Oli Gardner


About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
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