20 Conversion Factoids Worth Tweeting About

Be the ultimate conversion nerd and tweet these factoids

Factoid: A combination of fact and steroid. Known to boost your social power to illegal levels.

Fortunately, juicing social style on Twitter won’t get you booted from the World Series, but it will make you sound smarter than the average bear.

So Tweet away like your conversion career depends on it…

My top 3?

• Don’t test for testing’s sake! Always have a hypothesis about what you think will improve & why

  » Tweet this «

• The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop

  » Tweet this «

• Only 1 out of 8 A/B tests have driven significant change

  » Tweet this «

Sources shown below.

Conversion Rate Optimization Stats



1. “One accurate measurment is worth more than a thousand expert opinons”
   Source: SEOgadget

   » Tweet this «

---

2. You have 0-8 seconds to make a compelling headline and landing page
   Source: Interactive Marketing

   » Tweet this «

---

3. 57% of companies have problems finding the expertise to optimize the copy on their landing pages
   Source: MarketingSherpa

   » Tweet this «

---

4. A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
   Source: EyeViewDigital

   » Tweet this «

---

5. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
   Source: ClickZ

   » Tweet this «

---

6. Companies that take a structured approach in their conversion optimization are 2x as likely to report large increases in sales than those that don’t
   Source: Econsultancy

   » Tweet this «

---

7. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why
   Source: PPC Hero

   » Tweet this «

---

8. “Focus people on what you want them to do, and you’ll get better conversions as a result.” – Anonymous genius
   Source: Unbounce

   » Tweet this «

---

9. The strength of your value proposition has tremendous impact on conversion
   Source: ContentVerve

   » Tweet this «

---

10. Two-thirds of companies say their online conversion rates have improved over the past year
    Source: Creative Thirst

    » Tweet this «

---

11. In 2011 alone, Google ran over 7,000 A/B tests
    Source: Pardot

    » Tweet this «

---

12. More than 20% of companies say they don’t have a landing page testing strategy
    Source: IonInteractive

    » Tweet this «

---

13. 61% of companies do less than 5 tests per month
    Source: Bryan Eisenberg

    » Tweet this «

---

14. The more landing pages you have, the more leads you are likely to get
    Source: HubSpot

    » Tweet this «

---

15. The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop
    Source: EConsultancy

    » Tweet this «

---

16. Only 1 out of 8 A/B tests have driven significant change
    Source: ConversionXL

    » Tweet this «

---

17. A 1 second delay in your site speed can result in a 7% reduction in conversions
    Source: KISSmetrics

    » Tweet this «

---

18. Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY
    Source: Econsultancy

    » Tweet this «

---

19. “Conversion occurs when your goals and your visitors’ goals meet.”
    Source: Conversionista

    » Tweet this «

---

20. Include a verb in your CTA copy to promote readers to take action & increase your CTR
    Source: HubSpot

    » Tweet this «

---

– Oli Gardner

---



Get Fresh Optimization, Testing & Conversion Tips in Your Inbox

About The Author



Oli Gardner
Oli is Co-Founder & Creative Director at Unbounce. He is a former Interaction Designer who tends to use metaphor more than he probably should in his writing. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward. Oli writes about conversion centered design, marketing and landing page optimization. You should follow Oli on Twitter
» More blog posts by Oli Gardner

Comments

1. Top 25 Inbound Marketing Articles of the Week: Jan 18, 2013 – UpCity says:

   January 18, 2013 at 6:42 am

   [...] We mentioned we’re fans of Unbounce’s incredibly valuable conversion tips, right? Well, they’ve made our list again with 20 Conversion Factoids Worth Tweeting About. [...]

   Reply
2. Top Marketing Blogs This Week: Popups, Why Goal-Setting Doesn't Work And More says:

   January 19, 2013 at 2:00 am

   [...] I won’t tell you which one won her tests. You’ll have to find out for yourself!Read it20 Conversion Factoids Worth Tweeting AboutWritten by Oli Gardner of  unbounce.comI should totally not be sharing this with you. This post is [...]

   Reply
3. Top Marketing Blogs This Week: Popups, Why Goal-Setting Doesn't … | goalsettingmind.org says:

   January 19, 2013 at 7:06 am

   [...] 20 Conversion Factoids Worth Tweeting About [...]

   Reply
4. Laura Phillips says:

   January 22, 2013 at 1:42 am

   Another great CRO round up, thanks Oli & Unbounce. I think ‘don’t test for testing’s sake’ is one of the more prominent messages here. The amount of time companies spend testing page elements without knowing why or what their goal is can be quite painful! Know what you are looking to achieve and why before you test.

   Reply

Leave a Reply

Click here to cancel reply.

Name (required)

Email (will not be published) (required)

Website

Notify me of follow-up comments via e-mail