10 Killer Posts on Conversion and Design

By , May 23rd, 2013 in Conversion | 11 comments
Bonnie & Clyde - Conversion & Design
Where would Bonnie be without Clyde? Where would conversion be without Design? (Image source)

This is the final and last day of our Conversion Centered Design week. Check out the great posts from earlier in the week (and remember to download the ebook for the full scoop on how design and psychology can be used to increase your conversion rates.)


Like Bonnie & Clyde, conversion and design are a legendary pair. These 10 posts on the dynamic duo – conversion and design, not Bonnie & Clyde – will make killer conversions (pun intended). And let’s be honest, there aren’t too many (awesome) conversion centered design posts out there, so when you find 10 that are this good, they’re going to make your day.

Let’s get to it. Here are the 10 design for conversion posts that will go down in history.


1. How to Write a Landing Page for Readers, Scanners, and Bottom-Line Viewers

Post by Kathryn Aragon

Fact: if nobody’s reading your landing pages, your conversions will always fall flat. You need to make sure that you leverage your design to reach all types of people — “readers, scanners, and bottom-line viewers.” What’s key is that you tell your story in five different places: in the heading, subtitle, body, subheads and close. P.S. Conversion-centered design should be integrated with your brand story.


2. 40 Checkout Page Strategies to Improve Conversion Rates

Post by Sherice Jacob

If you run an ecommerce business, you’ve probably been dealing with shopping cart abandonment and conversion rate drops at checkout. Don’t just sit there and watch your company miss out on sales. Instead, empower your shoppers with the knowledge they need to make a buying decision that they feel good about. Here’s a checklist of everything you can possibly do to rock your ecommerce strategy from design and layout to optimizing product details, rewards, special offers, payment systems, and shipping information.


3. Is There a Science to Picking the Colors that Work Well Together?

Post by Quora

Should psychology underscore your color scheme? You bet. This Quora discussion thread will introduce you to everything you want to know (and more) about color. You’ll learn: whether to chose a pure color, tint or shade; how to align your color palette with the emotions you need to drive sales; and how to improve readability.


4. How to Create Irresistible Calls to Action

Post by Renee Warren

When was the last time you gave your flat ‘click here’ buttons a good look? Onboardly co-founder, Renee Warren, explains that it’s the little things that give CTAs their conversion-centered edge. Pay attention to your colors, shape, placement, and core messaging. Most of all, remember that your buyers come to you with a range of tastes, perspectives, and values. Good design will empower you to become a master of persuasion.


5. [How to] Use Design Principles to Increase Conversions

Post by Oli Gardner

When in doubt, turn to your basics for guidance. Fundamental design principles (yes, the old-school ones) are essential for boosting conversions. This guide will walk you through the design concepts you wish you’d learned — from encapsulation to color and contrast, directional cues, and whitespace. What’s key is that you develop a design strategy that is equally persuasive and aesthetically pleasing.


6. Before & After: How to Fix 3 Egregious Website Design Error

Post by Rebecca Churt

Poor design has the potential to completely ruin your website’s potential. #truth. A disjointed site structure, for instance, is a user experience disaster waiting to happen. What good is information if there is no clear CTA or logical flow? Next, there are content-crammed websites that transform good information into chaotic overload. And then, there are the generic-looking website templates that scream ‘I’m gonna spam you’ to your visitors. Luckily these problems have quick fixes and straightforward solutions — Churt provides a super clear picture of what you need to do.


7. 28 Nice Landing Page Designs

Post by Brant Wilson

Even the most creative designers could benefit from a little inspiration. Here’s a roundup of some of the coolest landing page designs out there (although some of them are homepages, but they will give you inspiration none-the-less). The mix features a collection of startups, B2B focused brands, and consumer-driven social media tools. Learn from the best to give your conversion centered design an edge.


8. How to Optimize Responsive Design for Conversions

Post by Neil Patel

This meaty post is all about conversion-focused, responsive design. Don’t know what that is? It’s okay Neil explains in the post. He also highlights what conversion elements you should keep and shouldn’t keep when scaling for mobile and tablets. When it comes down to it, the most important thing you should do to increase conversion using mobile responsive design is to uncover what features your visitors consider to be vital.


9. Six Ways Marketers Can Get an Edge with Usability Testing

Post by UserTesting.com

“In order to market a product or service, you have to understand what people want.” Context is a key ingredient for your conversion and design strategies. It’s important that you look beyond the ‘what’ of your analytics to the ‘whys’ and ‘hows’ behind your customers’ key decisions. Testing is invaluable to the success of your conversion centered design strategy — so start testing early. Focus on several strategically selected personas, test your shopping cart, and test your competitors too. When it comes to testing, don’t hold back.


10. Beauty Pays: Beautiful Websites (and People) Get Better Results

Post by Peep Laja

Conversion optimization is a discipline that transcends form and function. Your marketing needs to be more than practical — it needs to be beautiful. People will judge your business by how your website (or landing page) looks. If you’re not putting your company’s best face forward, you could be missing out on key sales opportunities. Can you guess what one study pinpointed as the most common reason for mistrusting or rejecting a website? Web design. Conversion experts can’t escape the power of looks.


Your Turn

Jump right on into the conversation! What are the most valuable lessons you’ve learned about designing for conversion?

– Ritika Puri

About The Author

Photo of Ritika Puri

Ritika Puri is a Los Angeles based marketing and business blogger who writes about trends in data, internet culture, and entrepreneurship. She's inspired by the intersection between technology and sociology.
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Comments

  1. Marino says:

    Thanks, Ritika. I don’t know some useful post.

  2. Thanks for the mention of my KISSmetrics article! I hope it helps you increase your conversion rates :)

  3. Nick Eubanks says:

    So glad that UserTesting.com article is getting some love – that tool is phenomenal and their content is always helpful.

  4. [...] Unbounce never disappoints, and their recent roundup of 10 great posts on conversions and design hits the mark as always. [...]

  5. Awesome post – I’ll be going through each post and extracting some ideas for June :)

  6. rahul says:

    Well i was really searching for something like this and finally got it. i did made some conversions but after reading these i might make some more :)

  7. Enlace says:

    Just some of conversion secrets, we will take the time to apply it in our landing pages. Time will tell the result.

    Thank you

  8. Duran Drake says:

    Hi Ritika ,
    i will be focusing on the 5th point about User Interface and Designing. I think putting an attractive punch lines in every page and Using a standard labels and informative banner can be help to convert the visits into goals which is again only possible only when the users are attracted into your graphical representation.

  9. The “40 checkout page strategies to improve conversion rates”, is a great post. I typically pay no attention to my checkout page design and wording, but now i see the importance of doing so.

  10. I just want to show my gratitude to unbounce team, Thanks to you i Changed an ugly sales page. from 100% bounce rate to an awesome 9% conversion. Thanks a million.

  11. Keith Eneix says:

    Fantastic resources here unbounce! It’s amazing what conversion testing can do to your bottom line. I’ve got a lot of reading to do!

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