Comments on: Marketing FAIL – 7 Newbie Landing Page Mistakes

By: Incassobureau

Incassobureau — Tue, 31 Jan 2012 19:01:56 +0000

Great article… I’m happy my mistakes are not written in it:)

By: Incassobureau Maastricht

Incassobureau Maastricht — Thu, 19 Jan 2012 10:49:20 +0000

Really good subject. I love this!

By: Bingocams

Bingocams — Tue, 27 Dec 2011 22:24:08 +0000

Wow, some mistake are just hilarious ;) Great article, thanks!

By: Incassobureau

Incassobureau — Tue, 15 Nov 2011 11:23:21 +0000

Lol I was using a broken lead generation form….
how stupid

By: incasso

incasso — Fri, 28 Oct 2011 17:00:33 +0000

very good post! Great job!

By: Caroline Ply

Caroline Ply — Mon, 29 Aug 2011 12:24:18 +0000

What’s Happening i’m new to this, I stumbled upon this I’ve found It absolutely helpful and it has aided me out loads. I hope to contribute & aid other users like its helped me. Great job.

By: Lucy at Yantra Mat

Lucy at Yantra Mat — Wed, 20 Jul 2011 14:42:28 +0000

FAIL #5, this one is extremely annoying – “Do you really want to navigate away from our page and our wonderful offer, please reconsider, and blah, blah, blah.” Drives me nuts. It’s a 100% guarantee I’ll never do business with the #$@$s who use such a tactic. The other thing I can’t stand is when they use javascript to keep directing you back to their page when you hit your browser’s back button. Do they really think that kind of tactic will make you want to do business with them?

By: incasso

incasso — Wed, 22 Jun 2011 08:40:17 +0000

Good article, we will keep the tips in our mind when developing new landing pages.

By: Oli Gardner

Oli Gardner — Mon, 20 Jun 2011 21:20:53 +0000

Totally agree Adam. It also depends on the target demographic and the product/service being sold. And testing is the only way to figure it out.

There’s also a big difference between having long copy and having a long page (one is lots to read, while the other is a design choice). I see a lot of long pages appearing right now – but more with an emphasis on vertical segmentation of content instead of having several pages.

LOVE the “13 Hasslehoff’s high” quote – brilliant.

By: Adam

Adam — Mon, 20 Jun 2011 21:00:04 +0000

While phrased well – “With too much copy on the page” – I’m not sure #7 is giving the right impression.

Long copy isn’t bad. Long copy can work very well – usability tests show that users are scrolling, and long sales letter are consistently bringing in amazing conversion rates for many marketers.

A great example is Amazon’s Kindle landing page, which is about 13 “hasselhoff’s” high according to Conversion Rate Expert (if you’re not sure what I’m talking about check out their blog – it’s great).

So I’s advise LP designers & copywriters to be careful from adding “too much”, but don’t leave anything necessary out, even if it means a very long page.

And always test. Sometimes short copy will outperform long copy, and sometimes it won’t.