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A Recipe for the Perfect Landing Page

All great meals starts with a great recipe. The same goes for your landing pages.

So what are the ingredients that make a tasty conversion experience? Check. I’ve got them all prepped in little glass bowls for you.

And how about some directions you can follow as you construct your landing page? Check. There are 9 steps below to hold your flour covered hands.

And remember, once you’ve baked your first page, you’ll want to do multiple taste tests to make sure your visitors bite…

the perfect landing page recipe
Author: Oli GardnerDesigner: Denis Suhopoljac

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.


Embed this infographic on your site

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
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  • Pingback: A Recipe for the Perfect Landing Page [INFOGRAPHIC] « The Marketing Automation Report()

    • Landing pages are used for conversions. If you don’t have what to sell, what will be the use of a landing page? Also, how can I get products or services that will necessitate the use of landing pages on my page? Thanks

      • @Olumide, landing pages can be used for whatever you want them to be used for. They are typically used to collect e-mail addresses and product sales.

        You can use it to lead your visitor to whatever you want or need them to do.

        As for your second question, if you read about this site more, you’ll see that they have product(s) for what you are asking about. :-)

        • I agree with Teej here, I think we can use landing page for any purpose but they need to have a call for action from the visitor to convert more.

  • Oli can I send you a link to my landing page which I will be using Unbounce to create so that you can critique it?

  • Would you say landing pages with duplicate content still work?

    I have a freelance client who wants to target 50+ areas, I`m in the process of creating landing pages for each of these areas, the problem is creating unique content of all of these landing pages and the time vs costs.

    I`ve noted on similar websites in the clients field are using duplicate / spun content and their landing pages still rank.

    What you be your advice?

    • If your client uses PPC or social marketing, then duplicate content doesn’t really matter.

      If your client uses SEO, then you’ll need to link to those pages from other pages (and from other websites) as well. Or find another way to lead to those pages.

  • This is it! I could really say that this is indeed perfect. For sure, this recipe would have a delightful result. I have done some landing pages but I missed some of these tips that are very beneficial. Thanks for sharing to us this yummy recipe of a perfect landing page,

  • i really like it! the recipe idea for a post was great and it was a very enjoyable reading!

  • Paul Marttin

    Great article

  • really a worthy share or i must say a recipe for a dominating landing page

  • That’s a very nice style for a landing page, never seen before. Maybe it’s the “the secret recipe” for boost conversions!

    Great job!

  • That list was actually useful, thanks!

  • Lee

    Great recipe Oli. In the last example given, when you say personalized message, was the intro actually “Hi blog reader”… Or was it Hi ?

    Thanks.

  • Man,
    you already have 4 CTA on this page :)

  • tom

    thanks for this article, just read it and these lines will help me to inform all the well known agencies how to proceed the landing page topic in a better way. Very useful content.

  • There are some great tips here, I will try to use them on some of my LPs

  • My website sucks when it comes to conversions. Oli can I send you a link to my landing page which I will be using Unbounce to create so that you can critique it?

    • Oli Gardner

      Hi Dan,
      Sure thing. I have some critiques coming up that I could squeeze this into.
      Oli at unbounce dot com.

  • For a minute there I thought I was really going to back a cake, love the way you did this infographic. Do you recommend putting testimonials on a “lead capture page” if it’s a short page, with only one opt in form?

  • terimakasih untuk informasinya gan,salam sukses

  • nice article. good to read it.

  • semangat selamat sore terimakasih untuk informasinya

  • mantap artikelnya menarik banget gan semoga bermanfaat

  • thanks untuk informasinya semoga bermanfaat selamat siang

  • For a minute there I thought I was really going to back a cake, love the way you did this infographic.

  • terimakasih untuk infonya.

  • thanks untuk informasinya salam sukses

  • thanks untuk infonya semoga bermanfaat

  • mantap nihh.semoga bermanfaat gan informasinya

  • nice article, thanks

  • selamat siang
    thanks for this article, just read it and these lines will help me to inform all

  • selamat siang gan thanks untuk berbagi informasi

  • selamat siang terimakasih untuk informasinya salam sukses

  • selamat sore terimakasih untuk informasinya

  • thanks untuk informasinya semoga bermanfaat.semangat :)

  • Terimaksih untuk informasinya salam sukses

  • selamat siang terimakasih untuk informasinya salam jum’at :)

  • salam sukses terimakasih untuk informasinya semoga bermafaat

  • izin untuk menyimak langsung artikelnya gan thanks

  • This is a really good tip particularly to those
    fresh to the blogosphere. Brief but very accurate info… Appreciate
    your sharing this one. A must read article!

  • Good day I am so happy I found your blog, I really found you by accident,
    while I was looking on Google for something else, Anyways I am hwre now and would just like to say cheers forr a remarrkable
    post and a all round enjoyable blog (I also love the theme/design),
    I don’t have time too read it all at the minute but
    I have bookmarked it and also added in your RSS feeds, so
    whenn Ihave time I willl be back to read a great deal more, Please do
    keep up the exzcellent job.

  • salam sukses terimakasih untuk informasi yang telah di berikan semangat :)

  • Thanks for the good writeup. It if truth
    be told used to be a leisure account it. Look complex to more brought agreeable fropm you!
    However, how could we be iin contact?

  • thanks untuk semua informasinya :)

  • Delicious! Landing page one of the most important page of a website and giving it special treatment is very helpful. I loved reading this post!

  • Pingback: Some of Our Favorite Landing Page Resources()

  • this is an amazing and detailed article. The following article will also enhance the above knowledge and show you how to create a killer landing page that is highly optimized.

    http://www.logpagedesigns.com/landing-page/benefits-of-using-a-video-on-landing-pages-landing-pages-optimization/

  • selamat pagi menjelang siang gan salam sukses :)

  • yah ,it is a perfect recipe for the landing page.

  • Greetings from Florida! I’m bored to tears at work so I decided to browse your website on my iphone
    durinhg lunch break. I love the knowledge you provide hede and can’t wat to take a look when I get home.

    I’m surprised at how fast yolur blog loaded on my cell phone ..

    I’m not even using WIFI, just 3G .. Anyhow, superb blog!

  • Great information, Oli. I found this article to be extremely helpful. Here’s another link that I think pairs well with your piece: https://ontraport.com/tools/blueprint/the-ultimate-blueprint-to-landing-page-optimization

  • Good template for recipe landing pages

  • I was wondering if you ever thought of changing the strufture of
    your website? Its ery well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or twwo pictures.
    Maybe you could space it out better?

  • Thanks for sharing this amazing tips, going save them now.

  • thanks for your information, very useful to implement to my websites

  • nice recipe for amazing perfect landing page, thanks

  • Thank you for giving us the best information, we always respect the knowledge you bring to people, see my blog: http://congtysamngoclinh.com/

  • Thanks for this useful recipe.

  • recipe is very steady, very helpful to optimize what we need on the website

  • What an useful Information folks, keep it up

  • this is a very good idea, nice recipe with landing page, i want folllowing you to create something like this

  • HELP ME!

  • recipe is very steady, very helpful to optimize what we need on the website

  • a10

    Excellent read, Positive site, where did u come up with the information on this posting? I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work

  • Waw, Perfect Landing Page, very helpful to optimize what we need on the website…