All great meals starts with a great recipe. The same goes for your landing pages.
So what are the ingredients that make a tasty conversion experience? Check. I’ve got them all prepped in little glass bowls for you.
And how about some directions you can follow as you construct your landing page? Check. There are 9 steps below to hold your flour covered hands.
And remember, once you’ve baked your first page, you’ll want to do multiple taste tests to make sure your visitors bite…

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.
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Landing pages are used for conversions. If you don’t have what to sell, what will be the use of a landing page? Also, how can I get products or services that will necessitate the use of landing pages on my page? Thanks
@Olumide, landing pages can be used for whatever you want them to be used for. They are typically used to collect e-mail addresses and product sales.
You can use it to lead your visitor to whatever you want or need them to do.
As for your second question, if you read about this site more, you’ll see that they have product(s) for what you are asking about. :-)
Oli can I send you a link to my landing page which I will be using Unbounce to create so that you can critique it?
[...] And remember, once you’ve baked your first page, you’ll want to do multiple taste tests to make sure your visitors bite… Source: Oli Gardner [...]
[...] on landing pages: http://unbounce.com/landing-pages/perfect-landing-page-recipe/ [...]
Would you say landing pages with duplicate content still work?
I have a freelance client who wants to target 50+ areas, I`m in the process of creating landing pages for each of these areas, the problem is creating unique content of all of these landing pages and the time vs costs.
I`ve noted on similar websites in the clients field are using duplicate / spun content and their landing pages still rank.
What you be your advice?
If your client uses PPC or social marketing, then duplicate content doesn’t really matter.
If your client uses SEO, then you’ll need to link to those pages from other pages (and from other websites) as well. Or find another way to lead to those pages.
This is it! I could really say that this is indeed perfect. For sure, this recipe would have a delightful result. I have done some landing pages but I missed some of these tips that are very beneficial. Thanks for sharing to us this yummy recipe of a perfect landing page,
[...] have to thank the guys at unbounce for this info graphic, you will learn the right recipe for the perfect landing [...]
i really like it! the recipe idea for a post was great and it was a very enjoyable reading!
Great article
really a worthy share or i must say a recipe for a dominating landing page
That’s a very nice style for a landing page, never seen before. Maybe it’s the “the secret recipe” for boost conversions!
Great job!
That list was actually useful, thanks!
Great recipe Oli. In the last example given, when you say personalized message, was the intro actually “Hi blog reader”… Or was it Hi ?
Thanks.
Man,
you already have 4 CTA on this page :)