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The Psychology of Social Commerce [Infographic]

There are many social factors routed in psychology that make people want to part with their money, but how can you leverage them to make your landing pages convert? The infographic below explores the stats of psychological spending, looking at some common brain triggers.

If you think you’ve been impervious to these subtle persuasions of the expert salesperson, then read on and learn how you’ve been coerced over the years without your brain even knowing it.

Social Commerce Psychology Infographic
Infographic by Tab Juice – Click for full size image.

— Oli Gardner


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About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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  1. Alex Zagoumenov

    Oli, thanks for sharing yet another great infographic! I recently read a book of a similar nature called “How we decide” (http://bit.ly/WhSdIv) and yes, this infpgraphic is so true and backed up by major social psychology experiments. Thanks again for sharing!

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    […] As a marketer, nothing will delight you more than finding out what can make a consumer happily part with his hard-earned money. You don’t need to look any further as Unbounce has determined what triggers a consumer’s brain encouraging him to purchase. Talking about scarcity, consistency, authority, reciprocity and likes, if you haven’t taken a look at these Infographics, you have no idea what you are missing. Read more at Unbounce. […]

  3. Will Hull, MPA

    It’s good to see the book, “Influence” by Robert B Cialdini out there as an infographic. I read this book during grad school and can’t recommend it enough. Why do we always fall victim to those pesky Girl Scouts when they want to sell us cookies or our co-workers peddling them for their kids. It’s in this book and infographic.

  4. Matthew Barby

    Another great infographic here. Landing page conversion is something that we have been focusing on a lot over the past year and there are some great tools out there to help with it. Crazy Egg has been a personal favourite of mine, but like you have outlined in your article, it is all about understanding the motivations of your target market and evoking an emotional response with the content you are putting in front of them.

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  6. Mike98ctg

    Check out “The Nature of Life” by Anton Glotser, it’s the psychology book out there

  7. Little Dave

    A very good infographic. Extremely useful, well done

  8. Jennifer

    Thank you for this amazing Blog! The quality of your content is impressive, we enjoyed it so much we actually referenced it in our Complete Guide to Sharable Visual Content on Social Media (http://vionic.com/site/blog/complete-guide-to-visual-content-on-facebook/). Keep up the great work!