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Using Overlays to Get More On-Site Conversions

Unbounce Conversion Optimizer Angus Lynch will teach you how overlays work and when you should use them. Plus, find out which offers to include based on buyer intent.

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Guest Post on the VKIStudios Blog – Conversion Centered Design

For my latest post, I wrote about Lessons in Conversion Centered Design: 7 Arm-Twisting Persuasion Techniques for Your Landing Pages on the web analytics and internet marketing blog over at VKIStudios.com.

Overview

The post uncovers 7 persuasive tactics for increasing conversion on your landing pages:

  1. Learn to point
  2. Let your visitors eat a grape
  3. The M.I.R.B.O. principle
  4. Popular + busy = good
  5. Make them care
  6. Create a sense of urgency
  7. Be better than the competition

Head on over to VKI Studios for a read.

Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
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