The Perfect Landing Page Recipe

By | Google+ , October 2nd, 2012 in Landing Pages | 13 comments

Put away your old recipes and get ready to learn how to cook up the perfect landing page.

All great meals starts with a great recipe. The same goes for your landing pages.

In essence, it’s all about planning.

So what are the ingredients that make a tasty conversion experience?

And how about the directions so that you can follow along step-by-step as you construct your initial landing page?

I say initial, because once you’ve baked your first page, you need to do multiple taste tests before your visitors will bite…

Author: Oli GardnerDesigner: Denis Suhopoljac

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.

Embed this infographic on your site

– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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  1. […] The Perfect Landing Page Recipe, […]

  2. Jason Diller says:

    This blog post is . well. AMAZING.

    Do you guys sleep?

  3. […] Read full article @ Unbounce »»» […]

  4. […] The Perfect Landing Page Recipe This is a really smart infographic with tons of tips on what makes a landing page really convert. Nice idea to format it like a recipe! We are really enjoying the content from Unbounce at present! […]

  5. […] In einer Schritt-für-Schritt-Anleitung und mit zahlreichen Beispielen gewürzt geben die Macher der Infografik ihre Tipps für die Gestaltung der perfekten Landingpage. Nicht fehlen dürfen natürlich die klare Werbebotschaft, die Handlungsaufforderung und aussagekräftige Fotos oder Videos des Produkts – am besten im Einsatz. „Bring deine ungeduldigen Besucher dazu, sich zu fühlen, als seien sie Kinder in einem Süßigkeitenladen“, rät Oli Gardner, Gründer und Creative Director bei Unbounce. […]

  6. […] Unbounce gab es vor Kurzem eine kleine Infografik, die die Zutaten für die perfekte Landingpage […]

  7. […] Omwille van de voorgaande reden is het niet slim om een hele blogpost in één infographic te steken. Eerst en vooral is het sowieso not done om te veel tekst op een infographic op te nemen. Dit maakt de infographic zelf minder aantrekkelijk. Daarnaast heeft deze tekst ook geen enkele SEO waarde omdat deze in een afbeelding zit. Een voorbeeld van dergelijke fout vind je hier. […]

  8. Nice roundup. On addition to number 3: it helps if your bullet points are check marks. A/B tested. :)

  9. Ashok Patidar says:

    Absolutely brilliant. :)

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