The Perfect Landing Page Recipe

By | Google+ in Landing Pages | 11 comments
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Put away your old recipes and get ready to learn how to cook up the perfect landing page.

All great meals starts with a great recipe. The same goes for your landing pages.

In essence, it’s all about planning.

So what are the ingredients that make a tasty conversion experience?

And how about the directions so that you can follow along step-by-step as you construct your initial landing page?

I say initial, because once you’ve baked your first page, you need to do multiple taste tests before your visitors will bite…

Author: Oli Gardner – Designer: Denis Suhopoljac

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.

Embed this infographic on your site

– Oli Gardner

About The Author

Photo of Oli Gardner

Oli is Co-Founder & Creative Director at Unbounce. He is a former Interaction Designer who tends to use metaphor more than he probably should in his writing. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward. Oli writes about conversion centered design, marketing and landing page optimization. You should follow Oli on Twitter
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Comments

  1. Marketing Day: October 4, 2012 says:
    October 4, 2012 at 1:56 pm

    [...] The Perfect Landing Page Recipe, unbounce.com [...]

    Reply
  2. Jason Diller says:
    October 4, 2012 at 5:25 pm

    This blog post is . well. AMAZING.

    Do you guys sleep?

    Reply
  3. | Wordpreneur says:
    October 4, 2012 at 8:32 pm

    [...] Read full article @ Unbounce »»» [...]

    Reply
  4. Weekend Wrap 9 – Is SEO Dead? Penguin & Panda Updates & more says:
    October 7, 2012 at 4:19 pm

    [...] The Perfect Landing Page Recipe This is a really smart infographic with tons of tips on what makes a landing page really convert. Nice idea to format it like a recipe! We are really enjoying the content from Unbounce at present! [...]

    Reply
  5. Die perfekte Landingpage – diese Zutaten brauchst du [Infografik] » t3n News says:
    October 14, 2012 at 5:00 am

    [...] In einer Schritt-für-Schritt-Anleitung und mit zahlreichen Beispielen gewürzt geben die Macher der Infografik ihre Tipps für die Gestaltung der perfekten Landingpage. Nicht fehlen dürfen natürlich die klare Werbebotschaft, die Handlungsaufforderung und aussagekräftige Fotos oder Videos des Produkts – am besten im Einsatz. „Bring deine ungeduldigen Besucher dazu, sich zu fühlen, als seien sie Kinder in einem Süßigkeitenladen“, rät Oli Gardner, Gründer und Creative Director bei Unbounce. [...]

    Reply
  6. Das Rezept für eine perfekte Landingpage › Notizen says:
    October 15, 2012 at 11:46 pm

    [...] Unbounce gab es vor Kurzem eine kleine Infografik, die die Zutaten für die perfekte Landingpage [...]

    Reply
  7. Zelf online een infographic maken | bakerMEN says:
    October 30, 2012 at 4:33 am

    [...] Omwille van de voorgaande reden is het niet slim om een hele blogpost in één infographic te steken. Eerst en vooral is het sowieso not done om te veel tekst op een infographic op te nemen. Dit maakt de infographic zelf minder aantrekkelijk. Daarnaast heeft deze tekst ook geen enkele SEO waarde omdat deze in een afbeelding zit. Een voorbeeld van dergelijke fout vind je hier. [...]

    Reply
  8. Best of SEO, Content Marketing, Social Media and CRO - 2012 says:
    January 7, 2013 at 3:11 pm

    [...] The Perfect Landing Page Recipe [...]

    Reply
  9. Software Marketing Tweetables - 8 October 2012 | Smart Software Marketing says:
    March 15, 2013 at 2:30 pm

    [...] The Perfect Landing Page Recipe [...]

    Reply
  10. Software Marketing Tweetables 8 October 2012 | Smart Software Marketing says:
    March 15, 2013 at 4:43 pm

    [...] The Perfect Landing Page Recipe [...]

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