Would You Change Your Name for a Better SEO Rank?

By | Google+ , October 21st, 2010 in Landing Pages | 14 comments

Inbound links based on your personal brand/celebrity/expertise, either from bios in guest posts or references to you based on your subject knowledge, can be a big factor in determining organic search rank. Tonight this got me thinking…

Sitting out on my balcony, observing the Vancouver dumpster divers and other such finery of downtown living, I thought to myself:

Self: What if I legally changed my name to Mr. Landing Pages?

Then every time I get to leave my signature on a “do follow” site, I’d be giving my business (Unbounce does landing pages in case you hadn’t got that yet) a boost in organic search.

Something to think about.

Notice how the category for this post is “Landing Pages” – giving my future name brand exposure already.

Other (in)famous name changes

This post has a classic example – perfect for brand building purposes.

Trout Fishing in America

A California teen changed his name to this, after reading a Richard Brautigan novella.

Having just checked out “Trout fishing in America” – he’s not on page 1 of Google. Although, there does appear to be a band named Trout fishing in America. How awesome is that?!

Golden Palace: The kings of the PR stunt

Show me the money. That’s what it comes down to. Over the last couple of years, several people have auctioned or rented their physical real estate (body parts) for advertising purposes. And it’s very viral.

It might actually be fun to have one of the world’s most ridiculous names for a while. Incidentally, I just checked with the BC government and it looks like it could set me back about $850 to make it official. Perhaps the time and money would be better spent on eLance.com or oDesk.com to hire someone to do link building for me.

I’m in as long as we get to page 1 of Google for “Landing Pages”…

Oli Gardner (aka Mr. Landing Pages)

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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  1. Ryan Kelly says:

    You crack me up, Mr. Landing Pages :) You might think of some kind of js widget people can copy and paste on their site that links over to you with the kw you want. We did this for a while, and we’re bringing it back :) You can even be really slick and have it rotate through several keywords.

  2. Oh, wait, I should have done it this way, right?

  3. dougal says:

    Louis CK approached the same thing in one of his great sketches:


    “You can name your kid anything…”

  4. Great idea.. might try that someday. ;-)

  5. sajib says:

    A BC Search Engine Optimization simplifies this process and works for you and your business. We carefully craft your website to be search-engine and human-visitors friendly. That said, we strategically place links around the net – so your site is recognized by Google as top-notch in its keyword domain. A BC Search Engine Optimization specialist only follows white-hat techniques that will spur your site to the top position of search engine placements.

  6. I fell on this page looking for guerrilla marketing example and the guy with the chicken is way to funny.

    Not sure if calling your self mr. landing page is a good idea if you are single and looking to pick up some dates but online you’d be a king.

    • Oli Gardner says:

      lol. Yup, Golden Palace have had some pretty funny stuff done on their behalf. (and on purpose after the fact).

      Yeah, definitely wouldn’t like to introduce myself at a bar as Mr. Landing Page – kinda dirty/nerdy.

  7. […] Would You Change Your Name for SEO? […]

  8. cmsbuffet says:

    It makes sense.
    I looked for a diamond business in my area, and i found a lawyer web site. The lawyer’s last name was.. Diamond.