Lead generation is about capturing the interest (and details) of people who might be interested in your business. Finding relevant people to follow on Twitter can be a simple way of gathering some new leads. Some people that you follow will follow you back automatically, while some will check you out and hopefully notice that your product or service is relevant to them.
The concept of a lead is normally associated with an email address, but that’s only one way of seeing it. Having a potential business target within your social sphere of influence is another way to extend your reach and build your inbound marketing program.
How To: Find relevant people to follow and engage with on Twitter
This is a simple technique that you can use to make the search for relevant people a little more painless. In 3 simple steps you can uncover a wealth of interesting, and more importantly, relevant people to place in your business lead in-tray.
- Step 1: Play with Twitter search to uncover some relevant hashtags for your target market. For me that would include things like #landingpages #PPC #conversions #lpo #cro #crochat #seochat. These are your sources.
- Step 2: Open a new browser tab for each hashtag and enter it into the search box. This will bring up a live stream of people interested in that topic. If you leave them for a few minutes you’ll notice that the browser tab title updates with a live count (in brackets) of how many new tweets there are on this subject.
- Step 3: Leave these tabs open all day (or for as long as you care to engage with your Twitter network) and every hour or so – dependent on how fast the unread list grows – look down the recent tweets and follow the people discussing or sharing info on your topic of choice.
By doing this you’ll be able to build your potential list of business leads while keeping right on top of the latest discussions, buzz and links happening in your space.
Easy as pie.