[HOW TO] Twitter Lead Capture – An Easy Way to Find New Business Leads with Social Media

By | Google+ , October 13th, 2010 in Lead Gen | 8 comments

Lead generation is about capturing the interest (and details) of people who might be interested in your business. Finding relevant people to follow on Twitter can be a simple way of gathering some new leads. Some people that you follow will follow you back automatically, while some will check you out and hopefully notice that your product or service is relevant to them.

The concept of a lead is normally associated with an email address, but that’s only one way of seeing it. Having a potential business target within your social sphere of influence is another way to extend your reach and build your inbound marketing program.

How To: Find relevant people to follow and engage with on Twitter

This is a simple technique that you can use to make the search for relevant people a little more painless. In 3 simple steps you can uncover a wealth of interesting, and more importantly, relevant people to place in your business lead in-tray.

  1. Step 1: Play with Twitter search to uncover some relevant hashtags for your target market. For me that would include things like #landingpages #PPC #conversions #lpo #cro #crochat #seochat. These are your sources.
  2. Step 2: Open a new browser tab for each hashtag and enter it into the search box. This will bring up a live stream of people interested in that topic. If you leave them for a few minutes you’ll notice that the browser tab title updates with a live count (in brackets) of how many new tweets there are on this subject.
  3. Step 3: Leave these tabs open all day (or for as long as you care to engage with your Twitter network) and every hour or so – dependent on how fast the unread list grows – look down the recent tweets and follow the people discussing or sharing info on your topic of choice.

By doing this you’ll be able to build your potential list of business leads while keeping right on top of the latest discussions, buzz and links happening in your space.

Easy as pie.

Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. Paul says:

    Hi Oli,

    Twitter can be a powerful source of leads. Your suggestion is great to let people see the potential, but simple searches will bring up masses of irrelevant results.

    I’d invite you to check out BlueCamroo for a more robust solution – a full-featured Social CRM, Project Management, Team Collaboration and Email Marketing application with Sales Opportunity Lead Generation via Twitter and LinkedIn updates. (Facebook to follow shortly). Sales Opportunity Lead Generation combines ‘topic’ search words (“landing pages”) with buying signals (“I want”; “we want”; “what’s the best”; “can anyone recommend”; etc) to give more relevant results. Works 24×7, unattended.

    Feel free to contact me if you’d like more info.

    Best regards,

    Paul

  2. Good tips. I’d just add something to step 3. In addition to following people on those lists, you should take time every day to retweet them and chat with them. Then, you’ll start to get on their radars.

    • Oli Gardner says:

      Absolutely right Rachel. It’s critical to be engaged with your network and build relationships based on some form of dialog.

      Thanks for adding this point.

  3. Phil Stone says:

    Oli, thanks for the tip. Really helpful.

  4. [...] :) Using extra “streams” is a great technique and something I do with Twitter just using regular browser tabs to keep a live conversation pushed towards me while I’m online (without needing an extra [...]

  5. Dave says:

    Hey Oli.

    I’ve been doing this for awhile now. If you want to take is a step further, create an rss feed for each search, and import them into Google reader or Netvibes.

    If the twitter search won’t let you, then use SocialMention.com, and set the search term to only search Twitter. Then grab the RSS feed there.

    Great post.

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