Lead generation is about capturing the interest (and details) of people who might be interested in your business. Finding relevant people to follow on Twitter can be a simple way of gathering some new leads. Some people that you follow will follow you back automatically, while some will check you out and hopefully notice that your product or service is relevant to them.
The concept of a lead is normally associated with an email address, but that’s only one way of seeing it. Having a potential business target within your social sphere of influence is another way to extend your reach and build your inbound marketing program.
This is a simple technique that you can use to make the search for relevant people a little more painless. In 3 simple steps you can uncover a wealth of interesting, and more importantly, relevant people to place in your business lead in-tray.
By doing this you’ll be able to build your potential list of business leads while keeping right on top of the latest discussions, buzz and links happening in your space.
Easy as pie.