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9 Mobile Marketing Stats That Will Make You Look Smart on Twitter

Stats make you smarter. And if you tweet them, you get to look smart, too. Image credit.

Are you a mobile marketer? If you’re a digital marketer, then the answer should be a resounding “yes” – increasingly, your audience is interacting with your campaigns from a handheld device.

As the growth of this segment continues, mobile marketing statistics help us understand what we need to do to meet the needs of customers.

To that end, we’ve compiled a ton of data that will help you understand how people are using mobile and how you can best reach them.

Read on to learn about what’s happening in the world of mobile marketing. Then pick a tweet or two or three and tweet away, smartypants!

The massive growth of mobile

Ten years ago there were 26 million mobile internet users across the globe. Fast forward to 2015, and we’re looking at 2,781 million people accessing the internet from a smartphone.

Plus, mobile internet is getting faster. Whereas slow speeds have limited internet access in the past, 39% of all mobile connections are now considered to be “broadband,” with 3G, 4G and LTE networks becoming the norm.

Advertisers are starting to sit up and take notice. Mobile ad spend is expected to increase from $42.63 million in 2014 to around $69 million in 2015, and is showing no sign of stopping. By 2016, the amount spent on mobile ads could be more than $100 billion.

People love their phones — a lot

An IDC Research report (PDF) states that 80% of people check their phones within 15 minutes of waking up.

And we take our phones everywhere. According to research done by 11Mark, 75% of Americans have used their phones in the bathroom. The other 25% are obviously just not willing to admit it.

I would be remiss were I not to mention that the bathroom is where the conversion magic happens.

According to the same 11Mark study, iPhone users are 12% more likely to make a purchase while sitting on the porcelain throne.

I’m not sure who the genius marketer will be who will manage to take advantage of this statistic, but figuring out how to make the most of that information would be the marketing coup of the century. Not figuring it out would be like flushing money down the toilet.

Mobile is a research tool

That 80% of local searches convert to a sale should be enough to make marketers sit up and pay attention.

That being the case, you definitely want to make sure you’re appearing front and center in  search results – especially since people use search engines as the starting point for their mobile research 48% of the time, according to Google’s Mobile Path to Purchase ebook:


If a visitor gets to a landing page or website that isn’t optimized for mobile, 40% of the time they’ll just look for another result.

Those of you who take the time to become responsive to the needs of mobile users are going to end up with a nice, big piece of the search and conversion pie; this study by iAcquire states that 70% of mobile searches lead to action on websites within one hour.

Mobile is for email lovers

Depending on the source, anywhere from 50-66% of emails are now opened on a mobile device. That’s more than what’s opened on desktops.

Just how often are people checking their smartphones for email? According to one source, up to 91% of people are checking it daily.

What’s more, nearly a quarter of marketing campaign emails that are first opened on a mobile device are later opened a second time. 70% of the time, this happens on the same device, and 30% of the time, it happens on a different one.

With so many people turning to their phones to check email, it’s now more important than ever to make sure that any email being sent as part of a marketing campaign is optimized for mobile.

The rise of mobile video

With video accounting for 55% of mobile data usage, it’s time for marketers to step up their video game. 50 million people in the US watch video on their phones on a regular basis, with 15% of all video hours being watched on either a tablet or a smartphone.

And another stat from Invodo should make marketers excited about getting out their Handycams:

All right marketers. Video for mobile. Get on it.

Going mobile

Mobile isn’t something you’ll want to start adopting some time down the road eventually.

As these stats have hopefully shown you, the opportunity to reach customers through mobile is massive.

As people get curious about products, they search for them with their smartphone. The marketer who manages to put the product or service in front of the searcher in a way that reaches them on their smartphone will always have the upper hand.

So go – optimize everything you do for mobile. And while you’re at it, share some of those tweets to show your audience how savvy you are.

Ready to start creating friction-free mobile experiences?

We put together a 12-Point Mobile Landing Page Checklist to keep you on track.

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About Mark John Hiemstra
Mark John Hiemstra is a content marketer who formerly worked out of Unbounce’s Montreal office. A writer by day and a reader by night, he is loathe to discuss himself in the third person, but can be persuaded to do so from time to time. Find him on Twitter here: @markjohnh
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  1. zach

    80% of web searches are done from a mobile device.? did you make that up or just didnt read the article you put as a source? Please do again (link below), because 80% is the conversion rate! and they talk about Local research..
    Very unprofessional and I now doubt of the accuracy of all the article. unfortunately i dont have time to check every source


    • Mark John Hiemstra

      Thanks so much for your comment, Zach. You’re quite right, the intention was to talk about local search, and that was an oversight. In the article used as a source, the first paragraph discusses local search. “And, 79 percent of them are mobile phone users…” I rounded that up for readability, but I’ll adjust it. :)

      Thanks for checking in, Zach!

      • Zach

        I’m sorry but you are still wrong! It’s not what the article you quote is saying.. I do appreciate you replied and correct but the article says
        “63 percent now using multiple devices to find a local business. And, 79 percent of them are mobile phone users, while 81 percent are tablet owners, according to the research.”

        = 79% of this 63% have a smartphone !

        On the other end, at the end of the article it states that 85% of portal research is made via PC/Laptop

        It is stupid to compromise the accuracy of an article, just by being negligent on a few points.. I deeply agree that mobile is important, but please say it in the right way :)

        • Amanda Durepos

          Hey Zach – Unbounce’s blog editor here. Really appreciate you following up about this. We try our best to be as accurate as possible and we really appreciate your diligence. We’ve gone in and made the revision.

  2. Gael

    Extensive research, very interesting stats, but where are the sources!?

    • Mark John Hiemstra

      Hey Gael, glad you liked it. You will find the sources linked throughout the article.

  3. Aaron Prowse

    Brilliant read, the statistics make this fun and it goes to show how many more users are using their mobile to search, You should create this into an info-graphic?

  4. aakash

    Great research, very interesting stats, I liked it.Thanks for write this.

  5. EvaMia

    i guess 80 to 90% of searching is done by mobile…and it is a very easy way to search

  6. Nick Stamoulis

    A lot of companies haven’t caught on yet, but what all this information means is that it is extremely important to have a really good mobile site. If your site looks great on a desktop, and you’re selling a good product or providing a good service, yet you’re not seeing satisfactory results, then maybe it’s your mobile site.

  7. Chris Needham

    Really great article, have already shared it with my clients.

  8. agence web maroc

    I read this post fully about the comparison of newest and previous technologies, it’s amazing article.

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