Mark John Hiemstra Blog

Mark John Hiemstra is a content marketer who formerly worked out of Unbounce’s Montreal office. A writer by day and a reader by night, he is loathe to discuss himself in the third person, but can be persuaded to do so from time to time. Find him on Twitter here: @MJHiemstra

Landing page optimization

How Do I Optimize My Landing Page When I Don’t Have Enough Traffic to A/B Test?

By Mark John Hiemstra • November 5th, 2015

Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages

By Mark John Hiemstra • October 15th, 2015

Marketing agencies

How This Agency Used Personalization to Land Their Client $21,000 in New Business

By Mark John Hiemstra • October 12th, 2015

23 Principles of Attention-Driven Design as Demonstrated by Album Covers

By Mark John Hiemstra • October 6th, 2015

Conversion optimization

Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf

By Mark John Hiemstra • September 15th, 2015

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Marketing agencies

The Agency Guide to Selling Clients on the Value of Landing Pages

By Mark John Hiemstra • August 24th, 2015

Ask a CRO Expert: What Should I Be A/B Testing?

By Mark John Hiemstra • August 20th, 2015

Landing page optimization

The Landing Pages You Need for Your Event Marketing: Before, During and After

By Mark John Hiemstra • August 17th, 2015

Content marketing

Generate More Leads with These 7 Content Marketing Campaign Ideas

By Mark John Hiemstra • August 13th, 2015

Ask a CRO Expert: How Do I Know When My A/B Test is Valid?

By Mark John Hiemstra • August 10th, 2015