Gathering the best free online marketing ebooks of 2012 took forever. And yes, I know, they’re not totally free. You may have to surrender your email or tweet about the ebook to get it, but in my opinion they’re worth it.
So, in no particular order, read on, my friends, read on…
Let’s be honest, Gregory Ciotti is the number one writer when it comes to the psychology of conversion. And his book is no exception. He really gets the psychology behind marketing and his 35-page ebook features not only great insightful advice, but also those ever illusive research studies.
Here’s an overview of what to expect in the ebook:
This 58-page guide is pretty badass (shameless self plug cos I wrote it), and will teach you *almost* everything you need to know about Landing Page Optimization (LPO).
It includes examples, workflow, and more:
This epic study is based on real results from HubSpot’s 7,000+ customers (data, data, data). In order to get comparable data to support your marketing investment decisions, they analyzed the relationships between key inbound marketing activities and the volume of traffic and leads that correlate with those activities.
It includes sections on:
TopRank has collected the best-kept content marketing secrets from 29 of the best marketers in the business. Ann Handley, Jason Falls, Todd Wheatland & Brian Massey are some of the “secret agents” featured in this 43-page ebook (whoops, I’ve unveiled some secrets). It also includes some big, juicy content marketing secrets, and a bio on each undercover agent, who they work for and why they are a big deal.
Here are some quotes from the ebook to give you a litte taste of what’s to come:
Put together by Top Rank Blog and Marketing Profs, this ebook provides great insight for B2B marketers looking for new ways to do business online. It covers sage advice from 33 thought leaders from the world of online marketing.
Some of the experts included are:
HubSpot nails it again with this introductory guide to using Twitter for business. It starts of with the basics, but when it gets to the business section it provides excellent value.
Some of the things included are:
This 17-page PDF has bite-sized tips, often with a great quotation from a social-media guru (hate that word btw) & a link to more resources.
Think you have another tip to add? Salesforce encourages you to tweet a tip with the hashtag #SocialSuccess. If your tip is selected as one of their favorites, they will post it on their Social Success website.
15 minutes of fame? Hello!
If you need to drive instant traffic to your landing pages, then Pay-Per-Click (PPC), or Paid Search, is the fastest method – especially if you don’t have an email list or social media presence yet. However, it’s easy to burn through your cash if you don’t do it right. This introduction by expert PPC marketplace company Trada runs you through how to get started, and how to do it right.
The ebook includes sections on:
Oh, look, it’s us again. This 84-page guide will teach you a boat load about A/B testing, and includes a huge glossary of testing terms and a tip for each.
The breakdown of the ebook is:
If you need to convince a senior marketing exec about the value of inbound marketing – send them this. It contains an incisive look at the what, why and how, and is the perfect aid to the defense of your marketing strategy.
The ebook includes:
Are you planning on writing an ebook of your own? Or do you already have an ebook in the works and want to know how to market it? We’ve got some bonus resources below that will help you write & market your very own ebook.
Remember, an ebook is a great way establish yourself as a thought leader, which let’s face it, can lead you to your customer acquisition goals.
If You Want to Create an Ebook: Here’s a How-To Process
This is part of a larger post titled The B2B Lead Generation Manifesto, but if you skip straight to Principle #1 – Thou Shalt Create Content, you will see a process for how an ebook can be planned and written in 24 hours. Crazy, but true. The rest of the post is really handy as well, as it tells you how you can capture leads by giving away an ebook.
How to Make Your Ebook a Run-Away Success: An Interview with Jim Kukral
This interview with Jim Kukral teaches you how to make your ebook a huge success. And who wouldn’t want that? And you can trust Jim. He’s a best-selling author who teaches an Internet Marketing Certificate program at the University of San Francisco and is one of the top experts on ebook marketing. If you read this interviews, you can rest assured that you’re in good hands.
Do you have any other ebooks to add to this list? If so, please include them in the comments below.