Back
retargeting definition

Retargeting

Definition

Sending targeted messages or ads to prospects who have indicated interest in your offer but haven’t yet converted. Retargeting is effective because it focuses on people who are familiar with your brand and have recently demonstrated interest.

“People are less likely to click an ad the more they see it, but ones who do are more likely to convert.” — @larrykim
Tweet This

Resources

  1. What Is Retargeting and How Does It Work?
  2. Remarketing vs. Retargeting: What's the Difference?
  3. How to Drive (& Re-Target) Traffic to Your PPC Landing Pages [with Infographic]

Related Terms