I can almost smell the skepticism from here. Are you an old-school marketer, a fence sitter, stubborn or just late to the game? If you’re a B2B marketer, you need to think outside of the obvious, LinkedIn – which is great ‘n’ all, but your real denial is when people start saying you should use Twitter and Facebook to generate or close more leads.
Well, the proof is in the pudding, or in this case stats. There is a ton of useful data in this infographic, so digest it, believe it, use it to convince your boss it’s worth your time.
» Don’t forget to use the tweetable stats and quotes at the bottom of the page so you can sound super smart on Twitter.
There are also a couple of links at the end that will help you dig a little deeper into how to get started using social media for finding and nurturing your leads.
Selling Through Social Media to Close More Leads InsideView
Tweetable Stats
- Companies that use Twitter get 2x the number of leads per month
» Tweet This «
- IBM got a 400% increase in sales tied to a social pilot program
» Tweet This «
- Companies who have an active blog report that they get 67% more leads
» Tweet This «
Useful Links About “B2B Marketing With Social Media”
– Oli Gardner
About The Author
Oli Gardner
Oli is Co-Founder & Creative Director at Unbounce. He is a former Interaction Designer who tends to use metaphor more than he probably should in his writing. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward. Oli writes about conversion centered design, marketing and landing page optimization.
You should follow Oli on Twitter
» More blog posts by Oli Gardner
Fabulous infographic. Many of my B2B clients start out with a sense of skepticism relative to the impact of social. These little nuggets help to diffuse that notion that social media is really only for B2C. The other compelling case (which unfortunately isn’t represented in this infographic) is the increasing value of social for talent management and recruiting (for B2B). I’d love to see some data along those lines.
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Case in point. I recently wrote a paper on lead prospecting using multiple channels including social media. This free download lists 5 simple and quick methods to prospect online and receive very qualified, real-time leads to your inbox all day every day. Spend one hour with it and you’ll have quality leads coming to you every day. That is how I found this post!
http://www.21stsoft.com/guides-checklists/sales-prospecting-5-tips-for-online-sales-leads-today/
[...] executives have also been persuaded to develop a Twitter account. A recent blog post from Oli Gardner at UnBounce reveals that companies on Twitter get twice the number of leads per month as their [...]