Posts by chris gibbins

Usability and A/B Testing – A Special Relationship

Website optimization teams are so much more effective when UX Consultants and AB/Multivariate Testing experts work closely together. This post helps bring the two camps together by analyzing their differences and similarities.

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  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers