Posts by Danielle Prager

How To Set Measurable Goals for Your Social Media Marketing

We know that social is critical to inbound marketing, but “engagement” is hard to quantify. Here are some tips and tools for setting and tracking your social media KPIs.

Research Your Competitors’ Social Media Strategy (and Borrow Their Best Ideas)

It’s time you step up your social media game. Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.

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You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers