Today’s guest post is a conversion optimization case study by Kevin Kaiser from Surety Bonds. In my last post I referenced their lead capture form as a good example of how to keep your CTA above the fold on a lead gen landing page. Kevin discusses how he optimized a primary conversion goal – to have more customers complete a lead capture form to receive a quote.
Over to you Kevin.
Many people approach their web marketing strategy mainly as getting people to their site. They take for granted that once a visitor gets there, the visitor will do exactly what they want them to do.
Unfortunately, this is rarely the case. A complete web marketer realizes that you need to tell people what to do when they get to your site. Â The rest of this post will explain some of the things I performed on SuretyBonds.com to help increase conversions by 27%.
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