Posts by Kevin Kaiser

How To Use Trust Symbols to Increase Conversions on a Brand New Website

This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. (But there’s a fairly decent chance that we agree with what they’re saying). Today’s post is the second guest post by Kevin Kaiser from Surety Bonds. Your website is still in itsContinue Reading

Increasing Lead Capture by 27% – A Conversion Optimization Case Study

Today’s guest post is a conversion optimization case study by Kevin Kaiser from Surety Bonds. In my last post I referenced their lead capture form as a good example of how to keep your CTA above the fold on a lead gen landing page. Kevin discusses how he optimized a primary conversion goal – toContinue Reading

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