Posts by Marcus Taylor

5 Post-Conversion Strategies to Increase Customer Lifetime Value

Conversions aren’t a one-time affair – smart marketers lay the foundation for ongoing relationships with their customers. Here are five powerful post-conversion strategies for boosting customer lifetime value.

7 Actionable Testing Ideas to Optimize Your Social Media Campaigns

Conversion rate optimization isn’t only for polishing your sales funnel – here are seven A/B testing tactics you can use to optimize your social media campaigns for more reach and engagement.

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