Posts by Michael Litt

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100%

By Michael Litt, October 31st, 2011 - 38 comments

Adding video to your landing pages can give you a huge boost in conversion rate if you do it right. This case study from VidYard shows how they got a 100% conversion lift by adding a video to their Unbounce landing page.

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This is a guest post, all opinions are those of the author.

Michael Litt is the co-founder of Vidyard - a platform designed to solve the problem of implementing Video into your landing pages. This is done by leveraging video analytics, video SEO and call to action integration in order to enable and improve conversion. Vidyard emerged from the Summer 2011 class at Y Combinator and is now serving hundreds of businesses worldwide. Prior to building Vidyard, Michael co-founded Redwoods Media, a firm specializing in the creation of promotional video content designed to entice and engage potential customers.