Posts by Pratik Dholakiya

How to Use Psychology to Build Social Media Campaigns That Resonate

Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.

Why Conversation is the Key to Increasing Facebook Conversions [Study]

With Facebook organic reach plummeting, is your conversion rate destined to follow? A recent study reveals the secret to boosting both conversions and revenue despite the shifting social landscape.

Why People Don’t Trust Your Landing Page Testimonials

Turns out that social proof isn’t foolproof. Here are 4 ways to get customers to trust your landing page testimonials.

Are Excessively Positive Customer Reviews Hurting Your Conversion Rates? [Study]

Customer reviews can have a huge impact on conversions, but not all reviews are created equal. We delve into the data to tell you everything you need to know about the power of social proof.

What Every Conversion Rate Optimization Strategy is Missing

The online marketplace just can’t be compared to physical retail. Apply this buyers framework to your conversion rate optimization strategy and double your conversion rates 2 out of 3 times.

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