Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.
With Facebook organic reach plummeting, is your conversion rate destined to follow? A recent study reveals the secret to boosting both conversions and revenue despite the shifting social landscape.
Turns out that social proof isn’t foolproof. Here are 4 ways to get customers to trust your landing page testimonials.
Customer reviews can have a huge impact on conversions, but not all reviews are created equal. We delve into the data to tell you everything you need to know about the power of social proof.
The online marketplace just can’t be compared to physical retail. Apply this buyers framework to your conversion rate optimization strategy and double your conversion rates 2 out of 3 times.